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82 I N D U S T R Y I N S I G H T / R A D H I K A O J H A Hello Solutions, Founder and CEO Leisha Delgado told DS News, was founded on a simple premise: to give boutique default services law firms a financially viable option to get more sales while not compromising on their innate abilities to provide personalized attention to clients. "I realized that there was a gap, especially in today's market, where defaults are down," said Delgado, who spent the better part of her initial career in mortgage selling to servicers and default law firms. "It didn't make financial sense, especially for smaller default firms, to have a full- time experienced sales representative in a low- volume market like the one we're facing today." As a result, many of these smaller firms either relied on their attorneys to do sales or they hired a less-experienced sales representative. "Hello Solutions was born out of that need for a fractionalized sales executive," Delgado said. She onboarded her first client in November 2017. By June 2018, Delgado had not only added three more firms to her growing business—she had already achieved her yearly goals. She was now thinking of doubling her targets and creating a strategy to achieve them by the end of the year. Life, however, threw her a curveball. LIFE IS WHAT HAPPENS WHEN YOU'RE BUSY MAKING PLANS "My first symptom appeared in February. I went to the doctor and got the tests done. Everything came back fine, so I assumed there was nothing to worry about," Delgado said. "In June, I received a call from my surgical oncologist inquiring if I was still experiencing those symptoms. When I said that they had not worsened, but were not better either, she suggested I come in for an MRI." e MRI was followed by a biopsy, and the bad news came soon thereafter—a positive diagnosis for breast cancer. Delgado remembers the day she got her It takes a special skill set to identify a niche opportunity and build a successful business around that idea. But it takes a different kind of courage to continue building that business in the face of a cancer diagnosis. Leisha Delgado, Founder and CEO of Hello Solutions, is just such a fighter.