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12 Good Reads Expand your skills, gain insight, and get inspired with these top picks. Hooked: How to Build Habit- Forming Products by Nir Eyal In Hooked, author Nir Eyal takes a look at why some companies and individuals are able to consistently create products that take off from day one, while others fail. According to Eyal, companies achieve this through the "Hook Model," a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is based on Eyal's years of research, consulting, and practical experience—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives By Peter Diamandis and Steven Kotler In both business and our daily lives, technology is accelerating at a blistering rate. In e Future Is Faster an You ink, as part of their Exponential Technology series, authors and futurists Peter Diamandis and Steven Kotler explore the next 10 years of rapid technological disruption and how it may impact every part of our life. Technologies discussed include AI, robotics, virtual reality, digital biology, 3D printing, blockchain, and global gigabit networks, as well as how these emerging technologies will converge with today's legacy tech in the next decade. How will the next generations utilize this convergence in transportation, retail, advertising, education, health, entertainment, food, and finance? Leadership Strategy and Tactics: Field Manual By Jocko Willink From the co-author the New York Times bestsellers Extreme Ownership and Discipline Equals Freedom, Leadership Strategy and Tactics: Field Manual is a direct, situational, pragmatic how-to guide to leadership practices, "the most complex of all human endeavors." Building on his experience as a Navy SEAL and commander of Task Unit Bruiser the most decorated Special Operations Unit of the Iraq War, Willink covers various situations and issues that arise while becoming an effective leader, including dealing with imposter syndrome and leading your former peers, as well as how to effectively punish and reward while building trust. The Real Business of Blockchain: How Leaders Can Create Value in a New Digital Age By David Furlonger and Christophe Uzureau Understanding blockchain is no longer just for IT professionals. With the right understanding, all business leaders can benefit from the proper utilization of blockchain in their business. In e Real Business of Blockchain, David Furlonger and Christophe Uzureau discuss how blockchain will impact your business, the value proposition blockchain offers, and how to make smart near- and midterm investments. According to Furlonger and Uzureau, the opportunities blockchain offers are nearly flexible, and include the leveraging of artificial intelligence and the Internet of ings as well as new business opportunities and streamlining. Find out how you can competitively position your business with blockchain.