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25 Chief Servicing Officer, where he led the com- pany's Entra, ESPL, and quality control groups. In his new role, Lawrence will be responsible for the overall profitability and operations of the company's servicing and lender services businesses. Prior to joining the company, Law- rence held senior executive positions at PIMCO, PennyMac, Wells Fargo, and IndyMac Bank. BSI also announced the promotion of Larry Goldstone to President of Capital Markets and Lending. "It's a privilege to work with such accom- plished leaders in John and Larry, who have made enormous contributions to our growth," said Gagan Sharma, President and CEO of BSI Financial Services. "These promotions could not be more well deserved. I'm confident John and Larry will continue driving our future suc- cess as a key partner to our lender and investor clients, whether they need servicing, MSR sales or other services for their lending and servicing groups. As we leverage technology to deliver a world class consumer and client experience, Larry and John will help lead the fulfillment of that vision." PLANET HOME LENDING ANNOUNCES SERVICING HIRE Planet Home Lending, LLC, a national lender and servicer, has hired Maureen Morais as Controller in the Servicing Operations Division. Morais will seek ways to use automation to increase cost efficiencies, reduce risk, and improve results for Planet's owned mortgage servicing rights and in the private client port- folio assets managed by Planet Management Group. Prior to joining Planet, Morais spent nine years at Capital One (formerly known as Beech Street Capital, LLC), and had accounting roles at Farmer Mac and PricewaterhouseCoopers. "The people you're surrounded by make a huge difference in your career," Morais said. "I want to have a positive impact on the company I work for, and I know I can do that at Planet Home Lending." S E R V I C E R P R O V I D E R S TOTAL EXPERT WELCOMES MATT TIPPETS AS ITS CHIEF PRODUCT OFFICER Fintech company Total Expert announced Matt Tippets as its new Chief Product Officer. In this newly created role, Tippets will lead product strategy, product management, design, product marketing, and program management and report to Total Expert Founder and CEO Joe Welu. With nearly 20 years' experience in enter- prise cloud-based software, Tippets most recently served as VP of Product for the Salesforce Marketing Cloud, where he launched multiple new product lines and led the rapid growth of several of the most widely adopted products within Marketing Cloud's portfolio. Prior to his time at Salesforce, Tippets led marketing and product management for Parature, a cloud-based customer service software platform which would later be acquired by Microsoft. In his new role, Tippets will focus on cre- ating the market's leading platform that banks, credit unions, and mortgage lenders need in order to provide timely and relevant guidance to their customers. "Personal financial wellness is absolutely critical, especially during these periods of finan- cial uncertainty. Each of us wants confidence in our financial decisions and in the financial institutions we work with, and that confidence can only come from trust," Tippets said. REALTYTRAC NAMES RICK SHARGA EVP OF MARKETING Former Ten-X and Car- rington executive Rick Sharga has joined Realty- Trac as its EVP of Market- ing. Sharga brings decades of experience in consumer marketing, business development, and data operations to the role. ATTOM Data Solutions, foreclosure data licensor and parent company to RealtyTrac, a foreclosure listings and search portal, announced Sharga's appointment. In this position, Sharga will oversee Realty- Trac's marketing and public relations initiatives and implement new marketing strategies to increase brand awareness. "As ATTOM continues its growth and expansion in the data licensing business, we also have been revitalizing RealtyTrac, one of the original and strongest online brands in the U.S. residential real estate market," said Rob Barber, CEO of ATTOM Data Solutions. "Rick's exten- sive experience in the real estate and mortgage industry, along with his established industry relationships, make him an invaluable addition to the growing RealtyTrac team." "I am excited to return to RealtyTrac and look forward to reestablishing the brand as the go-to source for consumers, investors and real estate professionals looking for foreclosure property information," Sharga said. "In a housing market with high demand, historically low inven- tory and escalating prices, RealtyTrac can be a valuable resource for buyers looking for hidden values in the housing market." LERETA PROMOTES JONNINE ERAS TO SVP OF OPERATIONS LERETA, a national real estate tax and flood services provider, has promoted Jonnine Eras, a 21-year tax servicing veteran, to SVP of Tax Operations. In her new role, Eras will continue to manage operational efficiencies and excellence with the departments that deliver standard tax service to more than 4,000 clients as well as the company's customer facing client care and new client implementation teams that make tax service and conversions simple for our customers and their borrowers. "Jonnine's expertise and leadership are in- valuable for the LERETA team," said Jim Micali, COO. "Jonnine was part of our core tax team in the early years of LERETA, her contributions across our products and services are numerable, and we are excited for her continued advocacy and support of extraordinary service." Eras, who joined LERETA 1999 is com- mitted to empowering her team to grow and challenging them to expand their efforts to have a positive effect on the organization. "My team has what it takes to make a positive difference for our clients; they know more than anyone how Journal

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