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SPECIAL ADVERTORIAL SECTION PROPERTY VALUATION PCV Murcor Nationwide coverage CORPORATE DETAILS: 740 Corporate Center Drive | Pomona, California 91768 | 888.623.4001 | PCVMurcor.com CORPORATE PROFILE: PCV Murcor provides valuations Pomona, California Corporate Headquarters + Puerto Rico, U.S. Virgin Islands, Guam key personnel Keith D. Murray, MAI, IFAS, ASA President and CEO Tim Scherf Chief Operating Officer Cindy Nasser VP of Operations Frank Obregon Director of Commercial Valuations business scope PCV Murcor's full suite of valuation products and consulting services includes: »» Residential Broker Price Opinions (BPOs) »» Rental Broker Price Opinions (RBPOs) »» Commercial Broker Opinions of Value (BOVs) »» Residential, Commercial, and Multifamily Appraisals »» Market Value Reconciliations and Inspections »» Consulting Services COMPETITIVE ADVANTAGE: PCV's attention to quality and consulting services nationwide. The company's core business model is centered on providing values and price opinions for residential and commercial properties, but it can provide values for a broad scope of properties, from the routine single-family residence to more exotic assets such as golf courses, yachts, and even amusement parks. PCV's primary work is divided between origination/refinance and default/REO. This segmentation provides an order balance that keeps the firm growing, regardless of market challenges. control (QC) combines advanced technology with a staff of licensed and certified appraisers. The automated, appraiserdeveloped business rules and exception-based review by certified appraisers helps ensure BPO reports are credible before they are ever delivered to clients. The company says although it maintains an unwavering commitment to quality, this doesn't slow the firm's turn times. In fact, PCV attributes its consistent placement at the top of clients' scorecards to its combination of speed and quality. COMPANY HISTORY: PCV was established in 1981 by a licensed appraiser. The privately held corporation is still led by its founder, Keith Murray, who serves as president and CEO and is an MAI-designated appraiser. Initially, the firm focused on providing local appraisal services throughout Southern California using in-house staff appraisers. Within a few years, at the behest of satisfied clients who wanted the same levels of quality and customer service outside of the region, PCV expanded its footprint by providing services throughout the Western United States. By 1988, the firm had become a nationwide provider of valuations—first supplying appraisals and later expanding to offer a full range of valuation products and consulting services. KEYS TO SUCCESS: PCV brings decades of experience to every client request. The company says its strong fabric of performance-based professional valuation services reflects its commitment to providing an exceptional client experience and reports that are consistent, credible, and reliable. CORPORATE STRATEGY: PCV's long-term goal is to become one of the largest valuation providers in the country without losing the culture of customer service and quality that has driven the company's success. PCV's growth resulted from its commitment to fulfilling and delivering on all promises made to its clients. It's a seemingly basic strategy, but PCV's focus on operational processes and technology has distinguished the firm. In 2012, PCV launched new products including the commercial BOV and the rental BPO. In 2013, the company will continue to develop new products to help clients exceed their business goals, to refine and improve existing services to meet customers' needs, and to invest heavily in technology and in management expertise to support the company's rapid growth—all without compromising quality or speed. "Unrivaled accuracy, Uncompromising quality." 76 Vendor Selection: PCV describes its network of agents, brokers, and appraisers as local, experienced, and knowledgeable. PCV's selection process helps ensure the company assigns the best practitioner for the job. Assignments are always based on geographic competency. Technology: More than 700 automated business rules are run on every appraisal and over 1,000 automated validations are completed on every BPO. This analysis is based on the firm's proprietary data and appraiser-developed rules. It is combined with manual analysis of every appraisal and exception-based BPO review by licensed, in-house appraisers. These rules can be customized and are comprised of a combination of USPAP, GSE, PCV, and client-specific requirements. Quality: PCV's QC process for appraisals results in correction rates that are consistently the lowest. Exceptionbased appraiser QC checks also accompany BPOs. PCV says its "unmatched QC process" is the cornerstone of the company's business. Customer Service: PCV maintains that it is committed to delivering the highest levels of customer service. Using dedicated client support teams with client-specific 800 numbers, the company provides clients with immediate access to specialists to answer questions and resolve issues. CONTACT INFO: Effie Dennison SVP, Strategic Development 877.880.7720 info@pcv-murcor.com