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59 Contact-free service may be here to stay, but human connection and engagement remain essential. percent of respondents said that their company leadership has been more empathetic than ever before. Further, more companies are offering new remote learning opportunities (38%), telehealth benefits (21%), and pay raises (14%). HUMAN CONNECTION WILL ALWAYS BE KING To truly transform the real estate industry, we need to adopt technology with a fastidious focus on people. Contact-free service may be here to stay, but human connection and engagement remain essential. As 47% prepare to adjust and or rework processes to support longer work from home success, we cannot forget the importance of connection. We can and should provide customers with a more seamless experience, but the absence of reams of paper and in-person services does not mean that we cannot continue to offer a people- powered connection. Technology enables deeper human expertise to service customers, and along with that comes better service and relationships. Free from rote tasks and redundancies, professionals can put their focus where it should be—on the people they serve. BUILDING TOWARD A DIGITAL AND RESILIENT FUTURE As our industry seeks to manage the chaos, the good news is that Americans are still buying homes, building homes, and refinancing mortgages. Real estate professionals see many causes for optimism about the industry's present and future. Twenty-one percent of survey respondents said COVID-19 had prompted their businesses to embrace long- overdue innovation. Twenty-three percent pointed to the positive environmental impact due to less paper and more digital processes. As grueling as this year has been, 17% said their workforce is more resilient than ever before, and a whopping 79% said despite the pandemic, they are committed to continuing their job/career in real estate. COVID-19 stressed our industry like never before, but it also illuminated the abundant opportunities to improve how we deliver service. As we embrace innovation and technology, we will not only survive but lead the way to a bigger, brighter future. One day, the world may be discussing the "real estate effect" and seeking to model how we conduct business. Max Simkoff is the Founder and CEO of States Title, the company that is revolutionizing the antiquated real estate industry with automated, patented technology that streamlines the laborious title and escrow closing process. States Title offers solutions for lenders, real estate agents, title agents, and homeowners that make closings vastly simpler and more efficient, reducing cost and increasing customer satisfaction. States Title's clients include some of the largest bank and nonbank lenders in the U.S., and the company, which closed or issued insurance policies for nearly half a million transactions in 2019.