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8 Good Reads Expand your skills, gain insight, and get inspired with these top picks. BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company By Jim Collins and Bill Lazier In 1995, Stanford University faculty members Jim Collins and Bill Lazier authored Beyond Entrepreneurship, a best-selling guide on growing a company through expert leadership skills. e original book was created at the dawning of the internet age and a new wave of start-ups, and this updated version includes the timeless lessons of the original text plus four new chapters and 15 essays by Collins that incorporate the socioeconomic and technological changes in the contemporary business landscape. (Lazier passed away in 2005.) Collins' new material offers insight on growing and adapting one's leadership abilities as a company's size and scope expands, along with the strategy dubbed "e Map" that is designed to chart a route for creating a successful business culture that generates a vibrant bottom line. Go Live!: Turn Virtual Connections into Paying Customers By Jeffrey Gitomer e COVID-19 pandemic took the white-collar workforce out of their offices and into home-based interactions over virtual platforms while bringing new popularity to digital channels including YouTube, Facebook Live, and LinkedIn Live. While these platforms offered a user-friendly manner to stay connected and informed, author and business trainer Jeffrey Gitomer seeks to tap into them as business development vehicles. In his book, he details how to use these platforms to identify and cultivate business leads, and he offers insight on utilizing social media sites including Twitter and Instagram to further reinforce this messaging. He also offers a step-by-step guide for creating new podcasts that can be leveraged to expand sales and marketing outreach. Collaborate as If Your Life Depends on It: A Guide to Working Together to Be Better Together By Doug Crawley According to retired Air Force Captain and Vietnam War veteran-turned-human resources executive Doug Crawley, a business cannot succeed when its individual members insist on a "me first" or "go it alone" attitude rather than working together on common ground for a shared goal. Crawley observes that generic team-building exercises are inadequate for establishing a culture of working together as a cohesive unit, and his book details his Five C's of collaboration—commitment, clarity, confidence, caution, and courage— for uniting disparate personalities into a single, focused entity. Crawley's book includes strategies on how a strong company can solve problems faster, improve customer experiences, and encourage innovative thinking. Go Do Deals: The Entrepreneur's Guide to Buying & Selling Businesses By Jeremy Harbour Starting and growing a company can be a challenge, but further expanding one's business through the acquisition of another business can be even more daunting. Mergers and acquisitions consultant Jeremy Harbour provides insight on how to become savvy in identifying potential acquisitions—especially businesses that are not listed for sale—while bypassing brokers to negotiate deals. Harbour offers tips on breaking the ice with potential sellers and structuring deals that do not need to require cash up front. For those eager to have their endeavors taken over, he also provides insight on knowing when it is the best time to exit or sell a business.