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INVESTMENT GOVERNMENT PROPERTY PRESERVATION INDUSTRY UPDATES
REALTOR.COM
ENHANCES 3D
HOME TOURS
At the end of January, Realtor.com
announced that it is adding two new
technology providers, Asteroom and
CloudPano, to provide additional 3D tour
options for home shoppers. In addition to
Matterport tours, real estate agents can now
upload tours from Asteroom and CloudPano
directly to listings on Realtor.com.
"Concerns around the pandemic certainly
heightened the demand for 3D tours, as
many home shoppers wanted to explore the
home but didn't feel comfortable visiting
in person. However, they are more than
just a COVID-19 solution, they are now an
important option for consumers during their
home buying journey," said Rachel Morley,
Chief Product Officer at Realtor.com. "Realtor.
com is adding two new technology providers,
Asteroom and CloudPano, to help empower
agents and brokerages to add more 3D tours
to their listings, which we know leads to more
views and better engagement."
According to the announcement, by
clicking on the "3D tour button" on a Realtor.
com listing, the viewer can explore an
interactive 360-degree view of the home, just
as if they were walking the property in person.
Asteroom, CloudPano, and Matterport
have offerings that leverage smartphone
cameras which enable quick scanning and cost
less than solutions that require specialized
equipment.
A Realtor.com consumer survey conducted
in the spring found that 65% of home buyers
believed that virtual tours would continue to be
a great resource in their home shopping process
even after the pandemic. At the peak of the
COVID-19 lockdowns, listings with virtual
tours received 17% more views per property
and in December, listings with 3D tours on
realtor.com were up 227% since the pandemic
began in March.
