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INVESTMENT GOVERNMENT PROPERTY PRESERVATION INDUSTRY UPDATES
MARKETING
TRAINING IS
TOP OF MIND
Top of Mind Networks (Top of Mind), a
provider of customer relationship management
(CRM) and marketing automation software
for the mortgage lending industry, launched
Mortgage Marketing University (MMU),
a free program designed to help mortgage
professionals hone their marketing expertise.
MMU's online curriculum features 15
courses covering a variety of topics, from
how to build a lead-gen strategy to creating
compliant content across multiple channels.
Each course is designed to be completed
in a single sitting, and students can earn a
certificate of completion for each course by
passing a multiple-choice assessment quiz.
According to CEO Bill Hayes, Top of
Mind plans to expand the MMU curriculum
over time. Course offerings include:
» Mortgage CRM
» Mortgage Landing Pages
» Mortgage Lead Generatio
» Mortgage Email Marketing
» Mortgage Social Media Marketing
» Mortgage Marketing Content
» Mortgage Marketing Flyers
» Mortgage Marketing Plan
» Mortgage Marketing Compliance
» Mortgage Pipeline Management
» Mortgage Loan Origination Systems
» Mortgage Product Pricing Engines
» Retail Mortgage Marketing
» Wholesale Mortgage Marketing
» Consumer Direct Mortgage Marketing
» Mortgage Cross-Selling
"Mortgage Marketing University
introduces key concepts of mortgage
marketing. Experienced practitioners can
use MMU to test their knowledge, while
mortgage executives and loan originators will
benefit from a better understanding of how
mortgage marketing works," Hayes said. "Our
goal with MMU is simple; we want to help
mortgage professionals grow their careers and
their businesses."
Founded in 2003, Atlanta-based Top
of Mind Networks started as a direct-mail
marketing company.
