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Roughly a year ago, our daily lives changed dramatically,
accommodating new ways of living to protect our health as wearing
masks in public and working from home full time became the norm. As
a result of this adapted lifestyle, whether it be the shift to remote work or
the increased use of grocery-delivery services, technology use advanced
at an insanely rapid rate. Seventy-one percent of respondents noted that
their technology use increased in the last year in order to keep up with
these changing times. So, what can this experience tell us about emerging
technology and society's trust in it?
A recent survey conducted by Hyland,
a content services provider for the financial
services industry, analyzed how the response
to COVID-19 has affected society's trust
in emerging tech. Surprisingly, the results
indicated that there are many consumers who
are feeling less confident than ever in their use
of technology and some of the new applications
and solutions created to support the evolving
business climate. e results show that
familiarity plays a huge role in consumers' trust
in technology.
As new advancements such as 5G, artificial
intelligence, blockchain, and RPA emerge, so
do the concerns and skepticism from the public.
Forty-one percent of consumers said that they
distrust new use cases of artificial intelligence
(AI).
While new technologies bring a level
of skepticism, they also act as incredible
opportunities for organizations and the
consumers. It is important to understand the
role content plays in creating new customer
experiences, and tech leaders need to voice this
positive impact to wary consumers in order to
educate them and debunk any myths regarding
these new advancements. It's rational to believe
Feature By: Steve Comer
OVERCOMING
DIGITAL
DISTRUST
Today's consumers expect a proactive approach to deliver the innovative
products and services they need.
