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INVESTMENT GOVERNMENT PROPERTY PRESERVATION
3D TOURS
BOOSTING SFR
MARKETING
EFFORTS
According to new data from PlanOmatic,
property leads increased by 25%, and days
on the market decreased by 23% when a 3D
tour was used to market a property, compared
to properties marketed using professional
photography. e test was conducted in
partnership with a nationwide provider of
single-family rental homes.
PlanOmatic's test tracked more than
162 of its partners' properties across three
markets, Indianapolis, Memphis, and Dallas.
PlanOmatic created 3D tours for each property
utilizing Ricoh eta Z1 cameras.
PlanOmatic formed a test group by adding
a 3D tour alongside professional photography,
alternating between Matterport 3D and Zillow
3D, to the property listing online. e test
group was compared to a control group that
used only professional photos to market the
property, and the activity was monitored.
"Most home searches start online today,
and this has changed the way in which single-
family rental properties are marketed," said
Kori Covrigaru, Co-Founder and CEO of
PlanOmatic. "Digital tools such as 3D tours
allow a consumer to visualize a home without
having to step foot in it, and the data from our
test proves that single-family rental properties
that are marketed with 3D tours online result
in increased consumer leads, and fewer days
on the market. Consumers are demanding 3D
experiences online and prioritizing properties
with 3D assets."
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