96
The Big Finish
Wrap your head
around the market's
leading indicators.
MOST AMERICANS
UNPREPARED FOR FUTURE
NATURAL DISASTERS
Whether it's heat or blistering cold, tornados, earthquakes, wildfires, hurricanes, or floods, natural disasters have impacted 84% of Americans
over the last three years … with a majority of not prepared for future disasters, whatever they may bring.
According to a new Wells Fargo & Company survey, four in five Americans (84%) live in areas that have experienced some form of natural
disaster in the past three years, and more than half (54%) live in areas that have experienced severe natural disasters, specifically hurricanes,
tornadoes, floods, wildfires, or earthquakes. Furthermore, 72% of respondents said they or their families have been directly impacted by natural
disasters at some point in their lifetime.
"e survey affirms a lack of physical preparedness, as well as financial readiness for emergencies for most people," said Rullah Price, Head of
Public Affairs of Resiliency & Enterprise Incident Communications for Wells Fargo. "Given that half of those surveyed said they would like their
bank to proactively help them plan for a natural disaster, I believe there's an opportunity for Wells Fargo to educate and inspire people to make
some changes for the better—starting now."
96
40%
BARELY COVERED.
I have plans, but they
are not very specific.
39%
GOOD ENOUGH.
My plans
are adequate.
16%
AVOIDER.
Plan?
What's a plan?
5%
SUPER PLANNER.
I am prepared for every
possible natural disaster
and emergency.
