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18 The Digital Edge Technology for on-the-go default servicing professionals. Drift Drift is a conversational marketing platform that combines chat, email, video, and automation to remove friction from business buying. Users can begin conversations with future customers on their terms —not days later. Currently, Drift reports that nearly 50,000 businesses use its offering to generate more revenue, shrink their sales cycles, and to simplify the buying process. Drift's live chat dramatically improves the customer experience, while helping improve conversion rates, shorten sales cycles, engage more target accounts, and accelerate revenue through increased engagement from buyers. e Drift offering is available in the basic Premium, Advanced, and Enterprise configurations. Zirtual Zirtual provides virtual assistant services to professionals, entrepreneurs, and small corporate teams and is considered part of the nation's sharing economy. Zirtual assigns virtual assistants to serve multiple clients within their time zone to perform administrative tasks, as they perform duties such as responding to emails, scheduling meetings and appointments, researching and ordering products, contracting services, making travel arrangements, coordinating events, performing market research, and other tasks as requested by the client. Buffer Buffer is a social media tool designed for scheduling posts—supporting Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Users who access the free version of the app can connect up to three social accounts. e free version of the application allows a maximum limit of 10 posts to be scheduled at any given time. Buffer also contains features that give post suggestions to users and gives analytical information on the number of clicks, retweets, likes, favorites, mentions, and potential views each post has—based on the number of feeds that single feed would show up on. For scheduling content from the web, Buffer offers browser extensions for Chrome, Firefox, Opera, and Safari. Buffer also offers a more complete social media management solution, providing access to more detailed analytics and engagement features. Yesware Yesware is an all-in-one sales toolkit and email software that provides tracking, customizable templates, an email scheduler, meeting booker, and Customer Relationship Management (CRM) integration to Gmail and Outlook users. Yesware plugs into email inboxes, allowing users to use its capabilities where they already work and provides the ability to create and use email templates, send mail merges to up to 200 recipients, and sync emails, calls, and calendars with their current CRM system. rough its intuitive dashboard, users can view activity-based reports and performance details without relying on additional data entry. Available in Free, Pro, Premium, and Enterprise versions, Yesware can be set up in just 60 seconds, and currently lists more than 1.4 million installs.