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16 Expand your skills, gain insight, and get inspired with these top picks. Unicorn Hunting for Real Estate Investment Companies: How to Easily Attract, Screen, and Land a Unicorn— The Complete Hiring Funnel By Neil Timmins e single biggest factor in building long-term success is focusing on a team that can execute your ideas to a T. In this book, Timmins explains how to build a team, not with people or employees, but instead with "unicorns" who can run the systems that keep business flowing. e average bad hire in America costs a business $15,574.88. In this book, Timmins explains how to avoid becoming one of those businesses by outsourcing and hiring the right people for your real estate investment company by following his method of scaling to a seven- figure business built with and through people. The Big Long: How Going Big on an Outrageous Idea Transformed the Real Estate Industry By Doug Brien and Colin Wiel Home prices were in a freefall in 2008 after the housing market crash and investors turned away from single-family rentals for a multitude of reasons. In fact, SFRs barely even qualified as an asset class according to experts. But authors Doug Brien and Colin Wiel saw opportunity in the time of uncertainty in the Bay Area, and in fact, realized that SFRs were in fact a promising business that could transform the markets and revitalize dilapidated areas. e duo tells their story on how they defied pundits, weathered FBI investigations, and eventually formed their own SFR company, Waypoint. The Real Estate Godfather of Harlem: A Short Memoir for Success By Jarrod "General" Whitaker Ready for a journey of self-reliance and self- determination in the space of helping marginalized and underserved communities? In his new memoir, the "Godfather of Harlem Real Estate," shares his stories on how he built ground-up construction projects and turned them into luxury mixed-use commercial properties worth $3 billion. A graduate of Columbia, NYU, and Harvard Universities, Whitaker generates profitable performance metrics by finding weak links and operational inefficiencies in his business while encouraging camaraderie, morale, and a positive corporate culture. Making America's Public Lands: The Contested History of Conservation on Federal Lands By Adam M. Sowards e U.S. Federal Government owns an enormous amount of land, to the tune of 640 million acres or 1 million square miles—a quarter of the country. If consolidated, this land would make the 10th largest country in the world. ese public lands, managed by four agencies, have been controversial from the outset but have been instrumental in developing the American economy, state, and identity. Used by western ranchers, homesteaders, and those looking to get away from crowded locales, public lands are everywhere. Author Adam M. Sowards goes over the history of these lands from their inception to today. is book is for anyone that deals with public lands or those that stay there to gain a greater appreciation of the complex history of these natural landmarks. Good Reads