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With rising inflation and rent costs, budget concerns are causing
renters to start looking for new places. Property teams can address
growing concerns and keep demand high by showing the value
they offer renters.
Home seekers have a laundry list of
needs when deciding on that final place. Yet,
research has found one major deciding factor
that is common among renters—affordability.
Skyrocketing rent rates, big grocery bills, and
higher cost of living are hitting home seekers
during this time of high demand for finding a
new home. In a new survey from Redfin, 64%
of renters said that inflation is impacting their
moving plans and 62% shared that they are
concerned about rising rent costs.
Many are turning away from overpriced
units and toward new opportunities with one
in five renters saying they plan to move to find
lower rent. is adds challenges for leasing
teams that strive to maintain trust with renters
and retain residents. Promotions, showcasing
savings of on-site amenities, effective
communication about rates and improving
overall brand value are all ways to navigate this
growing need.
Let's get into how your property can prove
its value to renters.
MAKE RENTERS AWARE OF MOVE-IN
DEALS AND SPECIALS
If you have move-in deals, weeks off rent,
or any specials going on at your property, this is
the perfect time to highlight them. Plus, there
are ample channels to do so—whether that's
through listings, advertisements, your on-site
team, or even social media marketing.
Most ILS platforms allow you to highlight
different specials that your property has
such as weeks-off rent, move-in deals, or
hot prices. Platforms such as Rent.com and
ApartmentGuide.com can even show when
rent prices decrease on your listing. is allows
renters to instantly see that you offer added
value compared to other properties in their area
while they browse listings.
Good news can spread quickly, especially
Feature By: Rachel Richardson
WHY
RENTERS
MOVE
Don't overlook the inflated cost of ignoring your property's brand value.
