39
Industry Updates
LOANCARE AND
HAVEN PARTNER
ON RECAPTURE
CAPABILITIES
Mortgage subservicer LoanCare has
reached an agreement with technology
firm Haven to offer LoanCare clients next
generation marketing capabilities based
on predictive data analytics and superior
homeowner engagement.
e partnership will increase recapture
and cross-sell conversion within the servicing
lifecycle through personalized education and
engagement. is proprietary technology
developed by Haven empowers homeowners
with actionable insight into both their
mortgage and overall personal finances. By
gathering and analyzing this data, lenders can
target specific offers to homeowners which
help them to achieve their financial goals and
objectives.
"Our shared thesis that creating
engagement with homeowners will generate
greater brand loyalty and value on MSR
(mortgage servicing rights) for servicers,
independent mortgage bankers, and other
mortgage-related investors made LoanCare
an easy choice for distribution," said Jonathan
Chao, Haven Co-Founder and CEO. "e
early results of our partnership, which include
generating 34,000 qualified leads within
six months for a single client, speak for
themselves.
e integration of LoanCare's servicing
platform with Haven's software enables clients
to leverage these marketing capabilities day
one of the subservicing partnership, with
data-driven results in weeks.
"LoanCare is laser-focused on providing
unique and data driven homeowner retention
strategies to enhance and maximize our
clients' recapture success," said Rodney Moss,
EVP of Strategy & Business Development
at LoanCare. "We are thrilled to offer clients
and homeowners Haven's enhanced data
analytics to help them make better informed
financial decisions."
Haven is a SaaS (Software as a Service)
platform that helps independent mortgage
bankers (IMBs), and servicers capture more
value from their mortgage servicing rights.
e company was founded in 2020 by
early employees from Credit Karma, Plaid,
Opendoor, and Optimal Blue.
