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37 Follow Us At: @DSNewsDaily Industry Updates BLACK KNIGHT INTEGRATES SUREFIRE TO HELP SERVICERS IMPROVE RETENTION Black Knight, Inc. has announced a new inte- gration between its Servicing Digital and Surefire marketing automation solutions, allowing servicers using Servicing Digital to make valuable content available to homeowners directly within the application. is content works to enhance customer engagement and retention by educating customers on common servicing-related topics throughout their servicing journey. Offered as a native app or responsive web de- sign, Servicing Digital allows customers to easily access their loan- and home-related information, as well as perform self-service capabilities. Sure- fire is a mortgage-specific marketing automation and creative content solution that helps mortgage professionals win new customers and earn repeat business. Together, these tools can help servicers increase customer retention while significantly improving the customer experience. "Communication is a leading factor in cus- tomer satisfaction, and Black Knight continues to prioritize the enhancement of self-service tools to give customers the digital capabilities they want," said Joe Nackashi, CEO of Black Knight. "rough this latest integration, servicers can proactively reach out to homeowners with content that's uniquely designed to educate them on common questions and to celebrate mile- stones. is can contribute to long-term retention by creating meaningful connections between servicers and their customers." e first content release offers an educational video on escrow analysis, which is one of the most common, non-revenue-generating phone calls mortgage servicers receive. By proactively offering this information, servicers can reduce hold times and deliver a better customer experience. In the future, additional content will be available to ad- dress topics such as refinance offers and when it is appropriate to drop private mortgage insurance. Content will also be available that recognizes loan anniversaries, birthdays, and other significant consumer milestones. "e addition of content from Surefire is another testament to Black Knight's dedication to investing in Servicing Digital," Nackashi said. "Our clients rely on us to continuously innovate our solutions, and we're committed to adding features and capabilities that help them better serve their customers."