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May 2023 » thefivestar.com 5 May 2023 M T E C H DOCMAGIC INTRODUCES ADA- COMPLIANT LOAN DOCUMENTS D ocMagic Inc. has announced the addition of Americans with Disabilities Act (ADA)-compliant mortgage loan documents to its document library. The new digital documents are acces- sible to visually impaired users and others with disabilities, unlocking opportunities for these consumers into the broader mortgage market. "Much of modern lending technology is designed to give consumers the convenience to access loan documents in the ways that work best for them," said Dominic Iannitti, President and CEO of DocMagic. "It is imper- ative that our industry remain inclusive of all borrowers, and that we design solutions that are accessible to all. By creating ADA-com- pliant documents, we can continue to ensure that more borrowers are able to easily access, and participate in, the loan process." DocMagic's ADA-compliant loan documents are data-driven and designed to automatically identify and index critical document components during the document generation process. ADA metadata tags are applied to each of these components within the documents. These metadata tags func- tion like HTML code, logically displaying a document's organizational structure and content hierarchy. The metadata tags include content-level details as well as descriptive text for images, logos, etc. along with specific semantic instructions designed to make all text understandable via an advanced Text-To-Speech (TTS) engine that accurately translates on-screen information into clear speech through earphones or speakers. The new ADA-compliant documents have been implemented at scale by some of the nation's largest financial institutions, enabling them to serve more clients and lead the way in providing a heightened level of customer support and an exceptional user experience. Lending entities of all types and sizes trust DocMagic's document genera- tion and eMortgage services to streamline the mortgage lending process, resulting in significant business benefits and a measur- able ROI. To comply with the Americans with Disabilities Act, digital content must be free of barriers that may prevent those with disabilities from accessing information. Mortgage lenders that implement ADA-com- pliant documents promote equality and accessibility for disabled borrowers nation- wide. Additionally, they help lenders mitigate legal complaints and resulting fines based on ADA standards. Ultimately, DocMagic's ADA compliance project is a crucial step in the mortgage industry that creates a more inclu- sive and accessible world for those living with disabilities. BIG PURPLE DOT INTEGRATES CHATGPT INTO ITS CRM B ig Purple Dot (BPD), a provider of customer relationship management (CRM) and recruiting solutions, has announced the integration of ChatGPT into its CRM ecosystem. Big Purple Dot has become one of the first CRM companies in the mortgage and real estate industry to offer its clients an advanced conversational artifi- cial intelligence (AI) solution that leverages natural language processing (NLP) to easily and efficiently interact with their clients and streamline their sales processes, resulting in a significant improvement in customer satisfaction, lead generation, and operational efficiency. ChatGPT is an advanced conversation- al AI model by OpenAI that uses NLP to understand and respond to user inquiries in real-time. By integrating ChatGPT into its CRM ecosystem, Big Purple Dot will empower its customers to deliver a seamless conversational experience that allows them to interact with their leads and customers in a more natural and intuitive way. "We are excited to be one of the first CRMs in the mortgage and real estate industry to integrate with ChatGPT," said Roxana Davidoff, CEO and Founder of Big Purple Dot. "The integration of ChatGPT with our CRM platform will revolutionize the way loan officers, real estate agents, and recruiters communicate with their clients. With natural language processing capabil- ities, our users can provide quick, accurate responses to clients, freeing up more time to focus on building relationships and closing more deals." With the integration of ChatGPT, Big Purple Dot's clients can now benefit from a range of features, including: » Natural Language Processing: BPD AI Assistant can understand and respond to natural language queries, making it easier for customers to communi- cate and respond to leads in a more human-like way. » Accurate responses: BPD AI Assistant uses deep learning techniques to generate accurate responses to user queries, providing a high-quality con- versational experience. » Handle sales objections: Users can navigate through sales objections effortlessly and seamlessly through re- sponses generated by BPD AI Assistant geared towards objection management. » Sales management: The ability to manage an entire sales team with ease using BPD AI Assistant to facilitate sales and communication coaching. PIONEERS OF THE NEW FRONTIER