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MortgagePoint » Your Trusted Source for Mortgage Banking and Servicing News 58 Q: Why is the PPEF and its work so important to the industry and to PPEF membership right now? The Forum brings together some of the most thoughtful and passionate people in the industry. As I was working through a few issues with the group last month, I was trying to calculate the number of years of experience in the room and stopped counting when I got above 300 years. Q: What are some top priorities or initiatives you will be pursuing as Chair? Working with investors to define the issues facing servicers and property preservation companies. The investors and insurers are more than willing to help; they are just looking for good business problem definitions, defined approaches to solve, and probable benefits. Optimizing the Hazard Insurance claims process, revisiting inspection ordering logic or rules, fixing ad- dress issues, and working to ensure pricing stays competitive with the marketplace. The field force is changing. The environment for local independent contractors is red hot. The expectation of an easy, intuitive software experience is an absolute requirement. This makes us market differently and has changed our communication approach to our field network tremendously. We understand we are 100% of service to vendors or they will go to the next best opportunity. The rest of the industry stays fairly consistent, in my opinion. The fundamentals of preserving and protecting homes have remained consistent for the last 30 years. Q: What drives your commitment to your craft and industry? I like to problem-solve and lead process change throughout our industry, which is very disjointed. I love the people that make up the industry—contractors especially, as well as thought leaders in the investor shops (Fannie Mae, Freddie Mac, USDA, VA, and FHA). F I V E S T A R M E M B E R S H I P S P R O F I L E M ichael Greenbaum serves as the Chief Operating Officer of Safeguard Properties. He joined Safeguard in July 2010 as VP of REO and has continued to take on additional duties and responsibilities within the organization, including the role of VP of Operations in 2013 and then COO in 2015. He has spent the last 13 years with Safeguard, understanding and leading change within the property preservation sector, becoming a valued partner to clients by driving innovation and excellence within the industry. A dis- tinguished graduate of West Point (U.S. Military Academy), Greenbaum majored in quantitative economics before serving in the U.S. Army, Ordinance Branch, and specializing in supply chain manage- ment. Prior to joining Safeguard, he spent the first 13 years of his post-Army career managing worldwide supply chains. In September 2023, Greenbaum was nominated and voted in as Chair of Five Star's Property Preservation Executive Forum (PPEF), an industry member- ship group that brings together leader- ship from the nation's largest property preservation companies to promote best practices in the field services industry and devise solutions for the challenges that face it. (Five Star is the parent company of MortgagePoint.) MortgagePoint took some time to catch up with Greenbaum and discuss his recent appointment as Chair and what he hopes to prioritize during his term. Q: How long have you been a member of the Property Preservation Executive Forum, and what leadership roles, if any, have you held throughout that time? I have personally been a member for about seven years. I haven't held any lead- ership roles previously but have always been an active contributor to the forum. Michael Greenbaum Takes the Chair of Five Star's Property Preservation Executive Forum Michael Greenbaum Chief Operating Officer Safeguard Properties