DSNews delivers stories, ideas, links, companies, people, events, and videos impacting the mortgage default servicing industry.
Issue link: http://digital.dsnews.com/i/1514602
MortgagePoint » Your Trusted Source for Mortgage Banking and Servicing News 16 January 2024 M O V E R S & S H A K E R S product mix and ensuring a high service level experience on the loan servicing side. Every day, the work that I do has purpose." ADAM O'DANIEL JOINS GUILD MORTGAGE AS SVP AND CMO Guild Mortgage has named mortgage industry veteran Adam O'Daniel as SVP and Chief Marketing Officer (CMO), where he will spearhead the company's marketing and communications initiatives to expand Guild's brand presence national- ly, support the company's growth, and foster a culture of creativity and collaboration. With a background in marketing and media, O'Daniel brings 15 years of expe- rience in the mortgage and financial ser- vices industries to Guild, having served in leadership roles for Open Mortgage and Movement Mortgage. Prior to entering the mortgage industry on the corporate side, O'Dan- iel contributed to the industry as a journalist, working as a financial editor and business reporter for more than a decade. "Adam brings relevant experience and fresh creative energy to his role driving Guild's marketing and branding at a time when Guild is growing and is ready to connect with our clients in new and innovative ways," said Terry Schmidt, CEO of Guild Mortgage. "He has a successful track record of building high-performing marketing teams in the mortgage industry by focusing on brand storytelling, borrower education, social media and innovation, and we look forward to his leadership as we expand Guild's presence nationally." O'Daniel joins Guild from Open Mortgage, where he was SVP of Market- ing, and was responsible for branding, marketing, and communications for the residential mortgage lender. Previously, he served in marketing and communica- tions leadership at Movement Mortgage, contributing to its growth from $8 billion in annual originations to more than $30 billion. His team won a gold Telly Award for "Grab the Key," a cause marketing campaign designed to bring awareness to the history of racial inequities within the mortgage industry. "Now is the time to invest and grow into the next era of mortgage lending, and Guild Mortgage is well-positioned for this moment with an excellent reputation for its people, products, culture and service," O'Daniel said. "Leading this team of marketers and creative professionals is an incredible honor. We are going to expand Guild's brand presence nationally, deliver best-in-class marketing tools, technolo- gy, and support for our sales teams, and infuse a culture of creativity and collabora- tion across the brand." CENLAR PROMOTES FOUR VPS Ewing, New Jersey-based mortgage subser- vicer Cenlar FSB has announced the promotion four lead- ers to VP roles, and one to a Director position. The VPs promot- ed include Shanth Ananthuni to the role of VP of Digital Transformation, Dana Cifelli to VP of Internal Com- munications, David Drakesmith to VP of Information Tech- nology, and Berna- dette Felix also to VP of Information Technology. "Congratulations to this team on their very well-deserved promotions," Cenlar Chief Administra- tive Officer Glen Vilim said. "You all exemplify the best of our company and continue to deliver the most exceptional service to both our internal and external stakeholders." Ananthuni "Now is the time to invest and grow into the next era of mortgage lending, and Guild Mortgage is well- positioned for this moment with an excellent reputation for its people, products, culture and service." —Adam O'Daniel, SVP and Chief Marketing Officer, Guild Mortgage Cifelli Drakesmith Felix