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MortgagePoint ยป Your Trusted Source for Mortgage Banking and Servicing News 28 August 2024 J O U R N A L POINT MORTGAGE EXPANDS ITS FOOTPRINT INTO WISCONSIN P oint Mortgage, licensed in 32 states, has announced its expan- sion into Wisconsin. This strategic move enables Point Mortgage to offer its suite of mortgage solutions to homebuyers and homeowners across the state. Point Mortgage provides various loan products, including conventional, FHA, VA, USDA, and jumbo loans. "We are thrilled to bring Point Mort- gage to Wisconsin," said Peter Mendiola, President and CEO at Point Mortgage. "Our expansion into this vibrant market reflects our dedication to helping more families achieve their homeownership dreams. We are confident that our competitive rates, diverse loan options, and exceptional customer service will make a positive impact on the Wisconsin housing market." As part of the Point Mortgage Wis- consin launch strategy, veteran mortgage sales leader, loan officer, and Wisconsin native Kristen Ambos will lead the effort as the new Chief Production Officer for the Point Mortgage Midwest Division. Ambos comes to Point Mortgage with over 20 years of mortgage experience and is ranked in the top 1% of loan originators in the nation. "I'm extremely excited to join the Point Mortgage team," Ambos said. "This challenging real estate market requires a company that is nimble and creative to serve every client." Ambos added, "I am motivated to lead and grow Point Mortgage's Midwest Division quickly and strategically." Point Mortgage's expansion into Wis- consin underscores the company's com- mitment to growth and excellence in the mortgage industry. A strong emphasis on growth in the Midwest began in 2023 when Mike Prodehl, President and CEO Industry Update of Coldwell Banker Real Estate Group, and the Prodehl Family became Point Mortgage shareholders. Coldwell Banker Real Estate Group operates in Wisconsin, Illinois, Indiana, and Michigan iden- tifying Point Mortgage as its primary mortgage partner. GUARANTEED RATE ANNOUNCES REBRAND TO "RATE" TO STREAMLINE CUSTOMER EXPERIENCE AND CEMENT FINTECH LEADERSHIP G uaranteed Rate, a financial services provider in the mort- gage industry, has announced a major rebranding initiative. Effective immediately, the company will be known simply as "Rate." This change reflects the company's commitment to innovation, simplicity, and a seamless customer experience in the fintech and mortgage industries. "Rate's rebrand is more than just a name change; it represents a new era of growth and innovation. The com- pany remains dedicated to delivering high-quality service and leveraging cutting-edge technology to improve the mortgage experience for all," said Victor Ciardelli, CEO of Rate. "This transition to 'Rate' marks a significant milestone in our company's evolution. For over two decades, we've been at the forefront of technological advancements in the mort- gage industry. Our new name is a natural progression that aligns with our mission to simplify and modernize the mortgage process for our customers and partners." As "Rate," the company will continue to expand its range of financial products and services, including reverse mortgag- es, home equity, personal lending, and homeowners' insurance. This expansion is part of Rate's strategy to integrate tech- nology across comprehensive financial solutions that meet the evolving needs of its customers.