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5 September 2024 September 2024 » M O V E R S & S H A K E R S tional processes and governance structures to ensure the efficient delivery of first-rate customer service to its affordable housing clients. In addition, she will continue to strengthen M&T's existing affordable housing relation- ships, while establishing new regional and national customers to generate additional business opportunities. "It is an exciting time at M&T Bank as we continue to expand our work in the affordable housing space, leveraging Lopa's deep expertise in the public and private sec- tors," said Timothy Gallagher, M&T Bank's Head of Commercial Real Estate. "This is a substantial opportunity to build upon our already strong capabilities and it further complements M&T's forward-thinking approach to supporting clients." Previously, Kolluri was SVP within M&T's Commercial Real Estate (CRE) Innovation Office, where she led strategy for the bank's CRE transformation initia- tives. Kolluri brings more than 25 years of experience in affordable housing and community and economic development and has extensive knowledge and expe- rience in executive-level management of housing finance policy, operations, and transactions. Before joining M&T, Kolluri was with the U.S. Department of Housing & Urban Development (HUD) where she served as Principal Deputy Assistant Secretary of the Federal Housing Administration (FHA) overseeing $1.2 trillion in insured mortgages and leading 2,800 employees. She also oversaw HUD's Office of Housing which includes the Offices of Manufac- tured Housing, Multifamily Housing, and Housing Counseling. "I'm looking forward to building out our affordable housing vertical," Kolluri said. "At M&T Bank, we recognize the need for affordable housing across our footprint. As a trusted advisor, we provide the full range of affordable housing financ- ing solutions to meet the evolving needs of our clients and create meaningful impact in our communities." Kolluri's work will also closely engage with divisions of M&T's Community Bank and M&T Realty Capital Corporation's Affordable Housing Platform. She will report directly to Tim Gallagher and will be based in New York City. FAIRWAY PROMOTES TWO CORPORATE EXECS Fairway Independent Mortgage Corpora- tion has announced the promotion of two within its corporate executive ranks. Haley Parker has been elevated to the new position of Chief Marketing and Business Development Officer, where she will be responsible for driving Fairway's brand and marketing strategy, ensuring alignment with busi- ness objectives and bolstering Fairway's market presence. Parker will manage and oversee the development and execution of both digital and traditional marketing campaigns. "Promoting Haley is a strategic move that embraces Fairway's commitment to driving innovation and growth. Over her nine years with Fairway, and 23 years in the mortgage industry, Haley has consistently demonstrated exceptional leadership and a deep understanding of our market dynamics," said Julie Fry, Fairway's Chief Human Resources Officer. "Haley's innovative approach promises to elevate our marketing strat- egies and unlock extraordinary growth opportunities." Parker will also partner on strength- ening Fairway's brand, optimizing customer engagement, and leveraging market insights to support growth. Her role will involve close collaboration with sales, product development, and other departments to ensure cohesive and effective marketing efforts. "Stepping into the role of Chief Marketing and Business Development Officer is truly an honor," Parker said. "My passion for the Fairway Nation and dedication to success drive me. I'm thrilled to lead our mortgage company into new horizons, powered by the amaz- ing momentum within our organization. The heart and soul of Fairway lies in its incredible people, and I am humbled to work alongside the best of the best. It's exciting to collaborate with our excep- tional leadership team—we will redefine mortgage marketing with innovation and relevance." Also being promoted by Fairway is eight-year veteran Brittny Hovland to the position of SVP of Operational Support. Hovland, formerly VP of Branch Support, will now oversee Branch Support as well as the Encompass and Point of Sale teams. "In her time with Fairway, Brittny was instrumental in developing our stellar Branch Support team where the focus is always on helping the Street as quickly as possible," Fairway Founder and CEO Steve Jacobson said. "Expanding Brittny's responsibilities will upgrade our service levels to our branches." "Street support has always been my top priority," Hovland said. "I look forward to ensuring that all day-to-day operations run smoothly and reflect Fairway's core value of Speed to Respond." INCENTER NAMES NEW LENDING-IN-A-BOX PRESIDENT Ralph Armenta has joined Incenter Lender Services as President, Lending- in-a-Box. Incenter is a family of compa- nies that collaborate on solutions to improve the financial and operational performance of both lenders and depositories. In his new role, Armenta will be responsible for accelerating a variety of personal/non-mortgage and mort- gage loan products into the market that generate accretive revenues and liquidity for lenders, depositories, independent mortgage banks (IMBs), community banks, and credit unions, along with their servicing and subservicing partners. These will be offered through Incenter's digital Lending-in-a-Box platform on a "plug and play" basis—helping clients start building a new revenue stream, with marketing support. Armenta will also be charged with optimizing product pricing strategies to ensure the maximum benefit for all Incenter customers. Parker Hovland