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MortgagePoint » Your Trusted Source for Mortgage Banking and Servicing News 48 2 0 2 4 F I V E S T A R C O N F E R E N C E & E X P O FORCE RALLY TAKES A LOOK AT THE STATE OF THE INDUSTRY By D E M E T R I A C . L E S T E R W hile the environment of the market is evolving and interest rates and inflation have decreased, there are still many unresolved problems regarding the direction the market will go in the coming months and years due to "election-year uncertainty." With top-notch panel speakers, relevant and insightful content, and unique takes on the forecast of the future housing market, the 2024 FORCE Rally offered experts the opportunity to not only learn, but to take with them an experience that's applicable to their success. Gina Gallutia, Executive Director of Membership at Five Star, opened the FORCE Rally by providing an overview and rundown of the subjects that will be discussed during the session. HUD, with its sizable asset portfolio, is a major factor propelling the REO market. The U.S. Department of Housing & Urban Development (HUD) asset managers and suppliers are to discuss an important source of business in the next market cycle at the panel. Insights on HUD Assets and Opportunities T he United States Department of Housing and Urban Development (HUD), with its sizable asset portfolio, is a major factor driving the REO market. In this discussion, HUD asset managers and vendors shared their opinions and insights about critical sources of business in the next market cycle. Panelists included: • Jim Hastings, President of Hastings Brokerage, Ltd. • Grace Feguer, Government Contract Manager at Raine & Company • Vanessa Sanchez, Asset Manager at A TEAM REALTY • Brynn Amaya, Portfolio Manager at PEMCO Capital Management A Bird's Eye-View With GSEs and Government Entities D uring the second panel, attendees learned from leading GSEs about what possibilities and opportunities await them in the future. This conversa- tion between important housing market experts offered beneficial insights to agents hoping to succeed in REO. The panel (see image #1 to the right) offered expert commentary from: • Tiffany Fletcher, SVP of VRM Mortgage Services • Brandon Lawler, Director, Real Estate Marketing & Sales at Fannie Mae • Eric Will, REO Senior Director of Freddie Mac The Challenges and Opportunities of Commercial REO S ome may say the Commercial REO industry has been simmering for far too long. When will the dam break, and how can you take advantage of this situa- tion? In the REO market, every agent has the opportunity to find their specialty, and commercial offers a fresh and difficult opportunity. A panel of experts shared their thoughts on what the future holds for the market and agents alike in the "Challenges and Opportunities of Commercial REO" panel (see image #2). Speakers included: • Tamika Marks, Managing Broker at Trademarks & Associates, LLC • Louis Chavez, CEO of Chavez & Associates • Jeff Mueller, Team Lead, Specialty Clients and Alt Disp at VRM Mortgage Services • Anthony Powell, CEO of Evo Asset Consulting • Gerald Fralick, VP REO Manager at Zions Bancorporation Ending the Evening With Table Talks Small-table discussions on a variety of subjects were moderated by industry FORCE RALLY