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7 December 2024 M T E C H December 2024 » quoting and transparent visibility into broker loan preferences. The LON Pricer tool, compatible with an array of popular loan products and pricing engines (PPE) like Optimal Blue, Polly, and MeridianLink Mortgage PriceMyLoan, offers wholesale lenders a flexible, unified approach to pricing. This collaboration empowers lenders to maintain continuity and control across their preferred pricing engines, without needing to juggle multiple systems. Integration Increases Loan Sub- mission Volume Wholesale account executives track Loan Scenarios within the OptifiNow CRM when engaging with brokers and enter scenario details. The integration of LON Pricer enables account executives to generate instant results and immediately email product and price details to brokers. All loan scenario details are saved in the broker's CRM record, providing whole- sale lenders with unique insights into loan preferences and trends. Wholesale lenders using the OptifiNow Loan Sce- nario Tracking Module report that for ev- ery three OptifiNow loan scenarios sent to brokers, one loan is submitted, illustrating the direct impact on submission volume and sales efficiency. The OptifiNow-LON integration represents a significant advancement in helping Agency and non-QM wholesale lenders overcome the limitations posed by fragmented technology solutions. Wholesale lenders often face the chal- lenge of having to support multiple PPE systems, making loan product manage- ment cumbersome. This integration provides the flexibility to use a lender's preferred PPE, simplifying loan product management and ensuring pricing accu- racy across the organization. "We believe that wholesale lenders deserve better technology at a lower cost," said John McGee, CEO and President of OptifiNow. "By combining our strengths, OptifiNow and LON demonstrate our commitment to helping wholesale lenders of any size to compete for their share of the third-par- ty origination market." FINAYA UNVEILS NATIONWIDE HOMEOWNERSHIP PLATFORM F inaya has launched its all-new Homeownership platform, an all-inclusive resource that guides customers through the homeownership journey between buying and selling their homes. These tools and services are designed to support them at every stage of this journey. Finaya has also announced the nationwide rollout of its end-to-end Homeownership marketplace, encompassing real estate, mortgage, title, insurance, and other home-related services. Consistent with Finaya's mission to empower and enable consumers at every stage of the homeownership life cycle, the Finaya Homeownership platform is a one-stop destination for everything homeowners need to man- age, optimize, and thrive in their homes. From providing rich and current infor- mation about home values and property conditions to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the process, making it more accessible, convenient, and efficient. By persisting property and customer data through the homeownership life cycle, the Homeownership platform also makes it easier to complete follow-on transactions such as refinancing or sell- ing a home in a much more frictionless manner. "In between buying and selling a home comes homeownership, a phase that is quite decoupled from real estate and mortgage industry transactions," said Naren Nath, CEO of Finaya. "Our platform is designed to bridge this gap and provide users with the tools and support they need to navigate every as- pect of homeownership, while substan- tially reducing friction for refinancing, home equity, insurance, remodeling, repair, and other home-related service providers." Key Features of the Finaya Home- ownership Platform: • Buying Your Home: Begin your search with a clear understanding of your home and financing needs. Utilize Finaya's nationwide online real estate listings, apps, and other resources to find homes that match "In between buying and selling a home comes homeownership, a phase that is quite decoupled from real estate and mortgage industry transactions." —Naren Nath, CEO, Finaya