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35 June 2025 » S P E C I A L S E C T I O N Mortgage Lending R E C O G N I Z I N G T H E B E S T I N M O R T G A G E L E N D I N G Excellence Awards Citywide Home Mortgage citywidehm.com A lready an established national brand, Citywide Home Mortgage demonstrated amazing growth in a market buffeted by headwinds in 2024. By leveraging a robust culture, ad- vanced technology and a wide portfolio of products, the lender's footprint expanded to all 50 states and the business realized an over 400% increase in volume year- over-year. Citywide achieved this growth by leaning on a unique branch model designed for collaborative leaders hungry to grow and feel a part of something bigger. A major ingredient for the lender's success is its unique business model. City- wide grants an unusually wide amount of latitude to its partners and allows them to avoid hierarchical bottlenecks in decision-making. The result has been a mortgage lending success story exhibit- ing substantial growth in spite of rapidly changing market conditions. Behind that growth is VP of Marketing Adrea Reed, who led a full-scale rebrand of the compa- ny in under 12 months—redefining City- wide's identity, voice, and digital presence during a period of rapid expansion. Reed implemented high-performing marketing technology, built scalable programs and assets, and introduced a fresh creative strategy that energized both internal teams and external audiences. From rep- utation management to sales enablement, she brought consistency and clarity to every brand touchpoint. Her work didn't just elevate the way Citywide looks—it transformed how the company shows up, recruits, grows, and connects. As the head of a small but mighty team, Reed has created the infrastructure, strategy, and creative vision to support a national powerhouse brand—and her leadership continues to shape how Citywide thrives in a competitive, fast-moving market. CMG Financial cmgfi.com A t CMG Financial, lending excel- lence isn't just a goal—it's a com- mitment we uphold in every cli- ent interaction. With more than 30 years of experience in the mortgage industry, CMG has built a reputation for delivering innovative loan solutions backed by per- sonalized service, operational efficiency, and deep industry expertise. Over the years, we've maintained a BBB rating of A and garnered over 3,200 5-star ratings on Zillow. Additionally, CMG is known to attract top industry talent, acting as a proud home to Tech Trendsetters, Wom- en of Influence, 40 Under 40 recipients, Top Originators, Marketing Leaders, and more. Beyond CMG's award-winning recognition and success, we are known for delivering innovative solutions to the industry's foremost problems. Our unique proprietary products include HomeFundIt™, a down payment gifting platform, List & Lock™, a seller's solution to a high-rate environment, and the All in One Loan™, a product designed to save borrowers thousands on interest costs without changing their budgets. Few other lenders are anticipating the problems of tomorrow and supporting originators like CMG. While other lend- ers have contracted in recent years, CMG has continued to attract top talent and grow. Our dedication to our originators and clients alike is what keeps CMG at the forefront of the industry. Fairway Independent Mortgage Corporation fairway.com A t Fairway, customer service is a way of life. Not only are we dedicated to finding great loan products and rates for our customers, but we also offer some of the fastest turn times in the industry, which is showcased by our core value Speed to Respond. Our goal is to act as a trusted adviser, providing highly personalized service and educating clients through every step of the loan process. Beyond that, Fairway is deeply invested in community engage- ment. We actively participate in local initiatives and support various social causes, demonstrating our commitment to social responsibility and community development. As a company, we have founded two charities. Fairway Cares was created to benefit those who have a critical illness, sustained a physical trauma, or who recently lost a loved one. Thousands of care packages have been sent nationwide to those in need. Through the American Warrior Initia- tive, we donate service dogs and provide grants to wounded veterans. Fairway em- ployees support these charities through donations of both money and time. We also have the Fairway Foundation, which was formed to aid and support employ- ees in need but has also assisted the community with things such as storm recovery efforts after natural disasters. Fairway has a focus on continuing to develop our employees through weekly live training and professional coaching opportunities. We also offer employee resource groups to help our workforce build connections and create a sense of belonging at work. In summary, Fairway stands out in the industry for our excep- tional customer service, experienced but humble teammates, and community involvement.