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MortgagePoint » Your Trusted Source for Mortgage Banking and Servicing News 40 July 2025 F E A T U R E S T O R Y MORE THAN A MORTGAGE: BUILDING BORROWER LOYALTY David Leskovar of Bindable discusses ways in which lenders can enhance the borrower experience, by unlocking new revenue streams, and increasing customer loyalty. B y DAV I D L E S KO VA R L enders today face a difficult balancing act. Borrowers are more cost-conscious than ever, interest rates remain high, and the insurance market is increasingly constrained. But within these challenges lies an opportunity: by embedding turn- key, white-label, independent insurance solutions into the mortgage journey, lenders can create a more supportive borrower experience while unlocking new revenue streams and increasing customer loyalty. However, not all embedded insur- ance solutions deliver the same value to home buyers. While some focus on quick quotes and surface-level conve- nience, the most effective insurance solutions for home lending prioritize transparency, flexibility, and support— key elements in building long-term trust and loyalty. Go Beyond the Basics I t is one thing to offer access to in- surance quotes, it is another to do so while also delivering real value to the borrower. Transparency can be lacking in the Insurance-as-a-Service options available to mortgage professionals. Home buyers are often presented with limited options, and the focus is on getting them a fast quote without educating them on the full range of choices available. More- over, the process can feel one-sided, with limited input from the buyer and little opportunity for them to explore competitive offerings. In today's market, that's not enough. Borrowers are looking for ways to stretch their dollars further, and they value partners who help them make in- formed decisions. Lenders can stand out by integrating insurance into the mort- gage process in a way that emphasizes clarity, tailored support, and long-term value—not just speedy transactions. An Added Dimension to Your Brand A ny borrower working with you clearly already trusts you with their mortgage needs; why not build upon that trust by offering insurance as well? A white-label, choice insurance market- place is a technology-powered platform that allows lenders to offer insurance products under their own brand— without having to build or manage the solution themselves. These digital insurance agencies include access to multiple carriers, an embedded user interface, and the infra- structure to handle quote comparisons and policy applications. With the right partner, lenders can embed a virtual insurance agency into the mortgage journey and offer loan recipients a range of insurance options—without requir- ing deep insurance expertise. But not all virtual insurance agen- cies built for the mortgage process are created equal. The most effective—and compliant—embedded insurance programs offer a wide range of carriers, provide unbiased support from licensed agents, and are built to scale with your business. Keep It Human W hile digital convenience is essen- tial in today's world, insurance— especially homeowners' insurance—is not always a one-click decision. Buying a home comes with complexities, and mortgage applicants often have D A V I D L E S K O V A R is VP of Strategic Partnerships at Bindable, a provider of full-stack, tech-enabled solutions for alterna- tive insurance distribution. In his role, Leskovar focuses on establishing and sup- porting new partnerships for Bindable's Insurance-as-a-Service (IaaS) platform. Over his six-year tenure at Bindable, he has collaborated with top brands, brokers, and carriers to develop successful embed- ded insurance programs.