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September 2025
September 2025 »
themortgagepoint.com
S P O N S O R E D C O N T E N T
Like the rest of the now-predictable
housing market, this is a "when" and not
an "if." Being prepared requires modern
tech, borrower insights, and timely
engagement. Here's a rundown.
How Smart Servicers Boost
Retention
• Unified Data & Real-Time
Engagement: Leverage every inter-
action—from payment activity to
support requests—to understand
borrower behavior and offer timely,
relevant next steps.
• Personalized Borrower Expe-
riences: Move beyond one-size-
fits-all marketing. Use servicing
insights to deliver highly personal-
ized offers when homeowners are
most likely to act.
• Self-Serve Tools With Human
Support: Homeowners expect con-
trol but still value empathy. Offer
digital self-service backed by smart,
accessible servicing professionals.
• Integrated Retention Tech: Use
platforms (like Dara) that connect
servicing with lead generation,
customer insights, and real-time
engagement—all while maintain-
ing compliance.
Retention Improves Revenue and
Customer Experience
I
t's time to stop thinking of servicing
as a cost center. The smartest lenders
in today's market are using servicing as
a growth lever—maximizing lifetime
value and cutting recapture costs.
In a market where every basis point
counts, improving your customer reten-
tion by even 5 to 10 points will dramati-
cally improve your bottom line.
Customer retention in 2025 is about
smarter servicing, and that's why our
platforms are built for servicers, by
servicers, to help create better outcomes
and turn retention from a challenge into
a competitive edge.
We help servicers anticipate borrower
needs, respond instantly, and drive deeper
engagement—every step of the way.
Want to see what retention-ready
servicing looks like? Let's talk.
The smartest lenders in
today's market are using
servicing as a growth
lever—maximizing
lifetime value and cutting
recapture costs.
