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2 0 2 5 F I V E S T A R C O N F E R E N C E & E X P O MortgagePoint » Your Trusted Source for Mortgage Banking and Servicing News 34 Optimizing the Borrower Journey from Click to Close Effective marketing involves more than just messaging in the cutthroat and ever-changing housing market of today; it also involves connection, compliance, and conversion, experts said. Top loan executives gathered on this panel to dis- cuss how mortgage companies are using digital channels, analytics, automation, and community engagement to meet borrowers where they are. Additionally, the panelists detailed brand trust, fair lending concerns, and the evolving demands of modern homebuyers. The second set of panelists included: » Paul Viguerie, VP of National Business Development, Altisource » Matthew Clarke, President and COO, Churchill Mortgage » Barry Hess, Managing Director of Home Lending Marketing, JPMorgan Chase » Jessica Manna, SVP of Growth Marketing, Better Unlocking Homeownership Through Education To close out the educational forum, the third panel of experts stated that more than just money is needed to empower today's borrowers; transparen- cy, trust, and education are also needed. This panel discussed how homebuyer education can increase loan availability, lower default risk, and create wealth for PROPERTY PRESERVATION, LENDING & ORIGINATION FORUMS OFFER EDUCATION & ENCOURAGEMENT L eading voices from the housing sector came together at the Lending & Origination Forum during the annual Five Star Conference & Expo at the Omni hotel in Dallas to discuss how mortgage lending is changing nationwide. This forum of- fered in-depth panel discussions on im- portant topics like insurance, borrower engagement, and marketing strategies, and creative approaches to homebuy- er education. It featured a dynamic lineup of mortgage executives, GSE and government officials, technology and service providers, housing advocates, and nonprofit leaders. David Wharton, Editor-in-Chief at the Five Star Institute, hosted the Lend- ing & Origination Forum, giving the opening remarks and setting the stage for the forum. Measuring Risks & Shifting Mortgage Insurance Trends Insurance is still essential to mortgage risk management and loan performance, even in the face of natural disasters and changing regulatory requirements. Experts from the field participated in this panel to address the newest developments, issues, and trends in mortgage and property insur- ance, such as hazard risk, force-placed coverage, and how underwriting and servicing tactics are affected by climatic instability. Panelists included: » Robyn Bui, COO, Quality Claims Management Corp » Lisa Lee, Chief Marketing Officer, McCalla Raymer Leibert Pierce, LLP » John Rohrbach, Executive Director, Product, National General Lender Services » Anand Srinivasan, Head of Research & Development, Cotality "Just because you're not in a risk zone, doesn't mean you're not at risk. We're all sharing potential risks," said Robyn Bui, COO of Quality Claims Management Corporation. 2025 FIVE STAR CONFERENCE & EXPO Lending & Origination Forum 2025 FIVE STAR CONFERENCE & EXPO Property Preservation Forum