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MARKET PULSE / SANDRA LANE READY, SET GO! Lenders gear up to conduct business under new CFPB rules. s the mortgage industry gets ready to function in accordance with new CFPB guidelines, reactions are varied. Some think the change will bring positive results, and they are ready to switch over to the new system on January 10. Some still have not reached a decision on whether they want to operate under the new Qualified Mortgage (QM) standards or not, believing that a number of markets are not well served by them. Others wonder who will be able to stay in business because of the tremendous cost of converting to this new way of doing things. Some think changes will have to be made to the rules to enable them to work properly. And there are others who say these rules really won't change anything and that another housing bubble is likely to occur. RETURNING COMMON SENSE TO LENDING The new CFPB rules and regulations are seen as a welcome improvement that will prevent unsavory home lending practices, believes Carrie Johnson, senior policy counsel for the nonprofit Center for Responsible Lending (CRL). 50 "What we are seeing is a decade worth of change in a one-year time frame. FIRST OF ALL, THE SHEER VOLUME OF THE REGULATIONS IS A CHALLENGE. SO FAR IN 2013, WE'VE HAD 23 DIFFERENT PROPOSED OR FINAL REGULATIONS, all affecting mortgage lending. That's an incredible volume, and it's overwhelming."

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