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» VISIT US ONLINE @ DSNEWS.COM 75 P R O P E R T Y VA L U AT I O N SPECIAL ADVERTORIAL SECTION USRES KEY PERSONNEL Keith Guenther CEO/Founder Michael Bull CFO Angela Hurst SVP of Business Development Rida Sharaf SVP of Real Estate Operations Brad Froelich Chief Appraiser Staffing » Number of company employees: 85 CORPORATE DETAILS: 25520 Commercentre Drive, Lake Forest, California 92630 | 949.598.9920 | sales@usres.com usres.com COMPANY DESCRIPTION: USRES strives to provide strategic real estate solutions utilizing superior communication, cutting-edge technology, and specialized personnel. The company is committed to maintaining the highest possible business standards for its clients by providing innovative leadership in the real estate industry. COMPANY HISTORY: US Real Estate Services, Inc., provides an array of financial support services for the purpose of valuating and liquidating real estate assets. Founded in 1991, in the midst of a national, economic crisis, US Real Estate Services serves as a key component to mortgage servicers and investors to valuate foreclosed assets and liquidate growing REO inventory. REGULATORY COMPLIANCE: Over the 20-plus years it has been in business, USRES has seen many changes in the industry. The most recent economic downturn in 2008 has resulted in thousands of pages of new laws and entirely new regulatory agencies. While the new rules and regulations are well intentioned, they are not without cost. Fortunately, USRES can help clients mitigate those costs. USRES adheres to the requirements set forth in the U.S. Department of Housing and Urban Development Mortgagee Letter 2009-28 regarding Federal Housing Administration (FHA) appraisal requirements related to appraiser independence. USRES also adheres to the requirements set forth in the Dodd-Frank Wall Street Reform and the Consumer Protection Act of 2010 regarding appraisal requirements related to appraiser independence. BUSINESS LINES, SERVICES, AND PRODUCTS: US Real Estate Services, a nationally licensed AMC, provides a variety of origination, refinance, and default valuation products including broker price opinions, appraisals, rental surveys, value reconciliations, and data driven valuations. In addition, USRES provides extensive liquidation services such as REO disposition as well as supporting a la carte services including HOA management, eviction management, closing services, and property tax coordination. COMPETITIVE ADVANTAGE: It goes without saying that USRES offers fast turnaround times and accurate values. The company believes that should be standard. The real question is: "What makes USRES stand out?" The answer is: practical, real world solutions. Experience has taught the company to be pragmatic. While some competitors promise everything will always run perfectly, USRES knows that isn't realistic. The true test of a great AMC is how they react when things go astray. USRES employs the 3 R's: Repair the problem, Research the cause, and Readjust practices to ensure greater efficiency going forward. ADDED VALUE: USRES was founded on the idea that exceptional customer service never goes out of fashion. While the company's competitors may use automated telecommunication systems, experience has shown that their clients' needs will always be served best by a responsive and professional staff. USRES' customer service team consistently has a first call resolution rate above 95 percent. The company's clients are also provided with direct numbers to its executive staff, ensuring clients' needs are always met. KEYS TO SUCCESS: The power of technology cannot be overstated in today's business environment. The company created its software platform, RES.NET, to serve the company's needs and exceed the expectations of its clients. By keeping the future in mind, USRES was able to create a platform that provides the flexibility to grow along with the industry. USRES' staff assigns orders through its proprietary software based on turn time, distance, and quality rather than which agent has the lowest fees. Furthermore, by placing great tools in the hands of USRES' auditing staff, the company is able to deliver a full and balanced approach to the auditing process. USRES licensed and certified appraisers use Platinum Data in order to comb through most egregious errors and rectify them quickly, but they don't stop there. The company's auditors personally review each order to ensure it conforms to the market analysis in that region. Even the best automated value tool only aids the trained eye of an experienced auditing staff. Nationwide coverage Lake Forest, California Corporate Headquarters