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» VISIT US ONLINE @ DSNEWS.COM 73 Asset Management Guide SPECIAL ADVERTORIAL SECTION KEY PERSONNEL Keith Guenther Chief Executive Officer/Founder Michael Bull Chief Financial Officer Angela Hurst Senior Vice President of Business Development Rida Sharaf Senior Vice President of Real Estate Operations Brad Froelich Chief Appraiser END-USER CATEGORIES: » Lender/Servicer » Agent/Broker » Attorney » Service Provider CORPORATE DETAILS: 25520 Commercentre Drive, Lake Forest, CA 92630 | 949-598-9920 | usres.com COMPANY DESCRIPTION AND/OR BRIEF COMPANY HISTORY: US Real Estate Services, Inc. provides an array of financial support services for the purpose of valuating and liquidating real estate assets. Founded in 1991, USRES serves as a key component to mortgage servicers and investors to valuate foreclosed assets and liquidate growing REO inventory. USRES provides strategic real estate solutions utilizing superior communication, cutting-edge technology, and specialized personnel. As a leader in property valuations and REO disposition services for more than 20 years, USRES is committed to maintaining the highest possible business standards for its clients by providing innovative leadership in the real estate industry. USRES is also a nationwide appraisal management company (AMC) and parent company of RES.NET which provides a network of portals connecting all users around the real estate transaction. BUSINESS LINES/SERVICES/PRODUCTS: USRES specializes in the liquidation of assets through efficiencies gained by utilizing an experienced and motivated staff, class leading technology, and superior customer and vendor support. Immediately upon the completion of the REO sale, USRES handles all sales and property management-related activities on the seller's behalf. USRES utilizes its proprietary technology, RES.NET, for the management and oversight of its assets. RES.NET provides USRES clients with the ability to login and oversee progress, track orders, and run reports at any time. USRES delivers extensive liquidation services such as REO Disposition and supports a la carte services including HOA management, eviction management, closing services, and property tax coordination. WHAT SETS YOU APART FROM YOUR COMPETITORS: The key to USRES' success as a company has been its organic growth in the industry. Founder and CEO Keith Guenther, who started the company in 1991, has been in the real estate industry for over 30 years. In 2003, USRES created RES.NET in order to produce greater efficiencies. By owning its own technology, USRES is able to prioritize and adjust its technology to address both client specific needs and industry-wide changes. WHAT ADDED VALUE DO YOU BRING TO YOUR CLIENTS: USRES was founded on the idea that exceptional customer service never goes out of fashion. While competitors may use automated telecommunication systems, their experience has shown that client needs will always be served best by a responsive and professional staff. The company's customer service team consistently has a first call resolution rate above 95 percent. All clients are also provided with direct numbers to executive staff members, ensuring their needs are always met. WHAT ARE THE KEYS TO YOUR SUCCESS: USRES assigns dedicated staff members to each phase of the asset management process. Each committed expert specializes in a specific phase of distressed asset management from evictions, and title/closing to offer management and compliance. Segmenting the business flows allows for concentrated attention on each phase of the process. Through the use of RES. NET, communication between specialists remains comprehensive and fluid, providing thorough coverage and transparency for client oversight. In-depth management of key performance indicators (KPI) by USRES' management maintains strict adherence to client and industry standards and also lends to truncated timelines, expense control, detailed offer negotiation, and all-encompassing liquidation phase coordination. USRES