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10 GOOD READS EXPAND YOUR SKILLS, GAIN INSIGHT, AND GET INSPIRED WITH THESE TOP PICKS. The Content Revolution: Telling a Better Story to Differentiate from the Competition By: Mark Masters Marketing has changed more than any other business discipline in the last 20 years. It is no longer about interrupting the masses or spending more on advertising trying to be seen. Shouting louder than the competition is no longer the key to longevity in business. e Content Revolution is not based on the '4 Ps', Maslow's Hierarchy of Needs, creating marketing plans, or old theories. Instead, Masters contends that the new way of thinking in marketing is based on the content, because the only differentiator businesses have is the stories they tell. is new way of thinking is more emotional and becoming more useful to others in order to create profitable actions in business. Hidden in Plain Sight: What Really Caused the World's Worst Financial Crisis and Why It Could Happen Again By: Peter J. Wallison e causes of the 2008 financial crisis will be debated for generations to come. e conventional narrative is that Wall Street greed and insufficient financial system regulations were the causes of the financial crisis. Wallison makes a compelling case that it was not insufficient regulation, but instead government housing policies that were the cause. A large percentage of subprime mortgages were on the books at Fannie Mae and Freddie Mac in June 2008–and when these mortgages defaulted, it caused the financial crisis by driving down housing prices and weakening banks and other mortgage holders. No one will be able to defend the Dodd- Frank Wall Street Reform Act or claim that insufficient regulation caused the financial crisis without coming to terms with the data in this book. Social Security Works!: Why Social Security Isn't Going Broke and How Expanding It Will Help Us All By: Nancy Altman and Eric Kingson Altman and Kingson amplify the growing chorus of prominent voices that are calling for the expansion of Social Security and offer a powerful antidote to the decades-old campaign that would have everyone believe that Social Security is "going broke" when it is not, nor does it add a penny to the national debt. Everyone from the silent generation on down to generation Z has a stake in understanding the real story about Social Security, which is a vital program that (if used correctly) can stop the collapse of the middle class, address the looming retirement crisis that will affect two-thirds of Americans, lessen pressure that is squeezing families, and help end the upward redistribution of wealth. The Art of Social Media: Power Tips for Power Users By: Guy Kawasaki and Peg Fitzpatrick How you use social media to promote your business, your product, or yourself can determine your success or failure. Apple's former chief evangelist Guy Kawasaki, one of the pioneers of blogging, tweeting, Facebooking, Tumbling, and more, teams with social media expert Peg Fitzpatrick to deliver a "great stuff, no fluff" guide to getting the most out of social media outlets for your time, effort, and money. e duo provides a bottom-up strategy designed to give you the most compelling presence on the most popular social media platforms. e Art of Social Media has something for everyone, from beginners to seasoned professionals, and the tactics described in the book have been proven to work in the real world.