DS News

Nov 2015-Torn Apart

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72 Financial bonuses should be given to the vendor account managers whose network is exceeding the standards set by the company and its clients. Vendor account managers should be evaluated on their vendors' performance in quality, on-time percentages, mobile usage, in-house quality control reviews, company set criteria, quality order reviews; reopen percentages, and commitment date percentages. is is factored into their own performance in communication with vendors, correcting poor performance, and relationship building to determine the vendor account manager's incentive. Further, there is a review component where the vendors offer feedback on the vendor account manager's performance and their relationship. COMMUNICATION AND PERFORMANCE MANAGEMENT In our company, each vendor account manager is geographically assigned on average 100 vendor companies covering over several states for one service line – REO maintenance, property preservation, seasonal work, or inspections. ere is no set formula on how each vendor account manager establishes and maintains those business relationships, nor is there an exact number of vendors assigned that dictate success, but some have created best practices that help grow their networks. Open, straight forward, and high frequency communication is critical in establishing, fostering, and maintaining a good business relationship between vendor account managers and vendors. is relationship is not only coordinated like a business partnership, but also as a joint endeavor. Conversations are ongoing and proactive. A major key in this communication is establishing the open environment for not only areas of evaluation or improvement, but also to strategically identify vendor growth, strengths, and successes. is involves dedicated communication between the vendor account manager and their vendors to work together to identify root causes of challenges to achieve their mutual goals. A healthy vendor account manager and vendor relationship is not solely interaction from the vendor account manager or another employee at the field services company as a reaction to an issue or mistake. Vendor account managers are their partners within Safeguard and they have the vendors' best interests in mind to enable the conversations to be more supportive, even if it is to discuss something negative. Next to communication, performance management and review is a critical element in making this relationship work. Vendor account managers manage vendor performance by determining if the number of vendors in the market is sufficient, ensuring work is allocated properly, and identifying sources for additional coverage as needed. ey need to have that intangible personal skill to be in tune with their network and consistently follow up on performance. So if there are urgent or high profile orders, they know who is capable of managing additional work, for example. e vendor account manager works to grow, improve and follow a "Vendor of Choice" model. It's a basic concept that helps ensure the vendors who exhibit high performance, quality, interaction, strategic operational tactics, and local coverage controls will receive work first as a priority over lesser successful companies. For those vendors that are not performing up to the standard, vendor account managers are diligent in knowing what training resources and education are available to assist vendors in their day-to-day work. ey also are trained to walk them through systems and processes to ensure work is completed properly and with a thorough understanding of expectations. As with all relationships, it takes hard work, patience, and a mutual appreciation for each other's strengths and areas of opportunity. e relationship's success or failure is determined by the willingness and dedication of both parties to provide each other the support to overcome challenges and work together to achieve their goals. Relationships benefit from face-to-face interactions. It requires vendor account managers to make regularly scheduled trips to visit vendor offices and their crews in the field. Being in their backyards, and not just on the phone, gives the vendor account manager a first-hand look into their business and a way to identify opportunities they have for improvements, expansion and growth. e vendor also has the ability to share their best practices in the field that can potentially be shared with other vendor businesses in the vendor account manager's network. is meeting helps the vendor account managers make a personal connection with the vendor, which can help them get better insight into how the vendor's business operates. Successful vendor account managers are invested in helping vendors grow their businesses by coaching and ensuring they have the opportunity to climb the service chain. For example, a top-performing vendor that does grass cuts or landscaping may be equipped to handle interior property cleaning. e vendor account manager will help guide them in that direction to expand their business offerings, not only for the benefit of Safeguard and the field services industry, but in ways that can help them expand into servicing other industries as part of the vendor's intended growth plan. Because national companies rely heavily on their partnerships with third-party vendors, building those relationships are critical in the mortgage field services industry, more so than other businesses. Tapping into philosophies on building good relationships and connecting with vendors one-on-one were the goals behind our company's vendor account manager program. While communication and performance management are the most critical elements, using incentives, selecting the correct talent and relationship-building tactics have proven to be effective as on-time performance and quality have improved for Safeguard's vendors. e biggest positive this program has created is the improved relationships formed. e benefits are immeasurable and the company looks forward to continuing to help its boots on the ground network grow and succeed. Jeremy Barrick is the director of open orders at Safeguard Properties, the largest mortgage field services company in the U.S. He can be reached at jeremy.barrick@safeguardproperties.com. "Being in their backyards, and not just on the phone, gives the vendor account manager a first-hand look into their business and a way to identify opportunities they have for improvements, expansion and growth."

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