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March 2016 - Castro Up Close

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14 GOOD READS EXPAND YOUR SKILLS, GAIN INSIGHT, AND GET INSPIRED WITH THESE TOP PICKS. The Flexible Stance: Thriving in a Boom/Bust Economy By Bill Conerly Ph.D. In order to steal second base in the game of baseball, a fast runner must take a lead off of first base and then plant himself in a flexible stance. He must be prepared to run in either direction—to second if he sees his chance to steal or back to first if the pitcher attempts to pick him off. Conerly contends that the same flexible stance must be used in business. Technology—and social attitudes are changing faster than ever before, and government policy has moved in unprecedented directions with unpredictable results. Conerly suggests techniques for a more flexible stance include evaluating everyday decisions to determine whether they can be adjusted or not, and developing contingency plans for both positive and negative outcomes. Believer: My Forty Years in Politics By David Axelrod e political strategist behind both of Barack Obama's successful presidential campaigns takes readers behind the closed doors of politics with a memoir that spans a 40-year career that includes investigating city corruption as a young journalist, serving as a campaign consultant to guide underdog political candidates against entrenched orthodoxy, and servicing as a senior adviser to the president during the worst economic crises in America since the Great Depression. Believer contains a wealth of stories from Axelrod's four-decade journey through the inner workings of American democracy, a story from a man who never gave up on America's deepest promises. Steve Jobs: The Biography & Lessons of the Mastermind Behind Apple By Steve Gold is book is part biography of the iconic visionary who made Apple into the massively successful company it is today and part motivational manual, providing the reader with a unique look at the keys to Jobs' success and the principles that drove him to become the entrepreneur, designer and creative genius that he was. e book covers the importance of innovating to stay ahead, Jobs' take on dealing with setbacks, why Jobs believed in keeping things simple, how to lead by example and not settle for less, and much more in taking a closer look at Jobs himself and the key lessons his life can teach. Superbosses: How Exceptional Leaders Master the Flow of Talent By Sydney Finkelstein What is the difference between a good boss and a superboss? A good boss will set goals and lead his team, while a superboss will blow away his/her goals by building an army of new leaders. Finkelstein concluded, following 10 years of research and more than 200 interviews, that superbosses exist in every industry. Superbosses are not merely success stories or organization builders— they are leaders who transform entire industries. e book covers practices that distinguish superbosses such as creating master-apprentice relationships, the "cohort effect," and saying goodbye on good terms. By sharing the stories of superbosses and their protégés, Finkelstein explores a phenomenon that did not have a name until now and shows readers how to emulate the best tactics of superbosses.

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