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84 Programs, Inc., to develop MGIC Elements, according to a recent announcement from MGIC. According to the announcement, the Customer Relationship Management (CRM) system is specifically designed to allow loan officers prospect for new business, stay in touch with customers, and maximize cross-selling opportunities. "e ability to build and maintain customer relationships is integral to success, but executing a well-rounded customer engagement strategy can also be time consuming," said Margaret Crowley, VP of Marketing and Customer Experience for MGIC. "MGIC Elements saves loan officers time and money by leverag- ing technology to streamline lead generation, personalize marketing campaigns, and track results and follow-up activities." In addition to lead generation and market- ing functionality, the announcement says that MGIC Elements includes customer appre- ciation surveys, custom profiles and groups, infographics, as well as many more additional features. MGIC says that in order to help loan officers get the most out of the tool, Continu- ity Programs, Inc., designed the cloud-based system to be intuitive. From the MGIC Ele- ments dashboard, loan officers can track their database and automatically generated leads, says the announcement. Further the release says, "Activities are easily recorded and follow-up activities can be scheduled instantly." "We're honored to partner with an organization as elite as MGIC," said Kirk King, President of Continuity Programs. "Together, with more than 100 years of combined experience in the industry, we are positioned to deliver an innovative, easy-to-use CRM with automated marketing." Seroka Launches Digital Division Seroka, a Certified Brand Development, strategic communications, and digital market- ing firm specializing in the mortgage industry with offices in Milwaukee and Los Angeles, has launched a new division, Seroka Digital. Seroka Digital was launched with the goal of servicing the industry's need for true digital communications leadership. e new division expands upon Seroka's current core digital services and will complement the company's well-established certified brand development and strategic communications divisions. e new division will assist clients with utilizing demanded marketing materials as they increasingly target millennials and seek to engage them more. MINNESOTA Renters Warehouse Enters the Chicago Market Renters Warehouse, a Minnesota-based property management company, recently announced the acquisition of Chicago-based property management company Lofty Real Estate, according to a recent release from Renters Warehouse. e release says that by acquiring Lofty Real Estate, Renters Warehouse takes over the management of more than 275 properties in Chicago. "We're thrilled to be moving into this hotbed rental market with such seasoned veterans like Adam and Andrew," says Renters Warehouse CEO Kevin Ortner. "ey have an extraordinary reputation in managing Chicago properties, and we look forward to transferring their passion and experience into the Renters Warehouse brand." Renters Warehouse, based in Minnesota, has been managing more than 17,000 homes for over 12,000 investors across the country and has about $3 billion worth of residential real estate. e company is also investing in its new Portfolio Services Division to better serve larger, mid- to institutional-level real estate investors with both centralized services and local market expertise and staff. "When we started Lofty, we set out to become what Renters Warehouse is now: a streamlined property management company that is hyper focused on using technology to simplify processes and provide nationwide ser- vices for their clientele, with a focus on excel- lent customer service," says Andrew Nast, one of the founders of Lofty Real Estate. "When the company reached out to let us know more about what Renters Warehouse was doing on a national scale and that they were interested in breaking into the Chicago market, it was like a lightbulb went off." WISONSIN MGIC Announces New Product for Loan Officers Mortgage Guaranty Insurance Corpora- tion (MGIC) has partnered with Continuity Minnesota www.MinnesotaREO.com 612-669-6324 952-935-1144 763-432-7640 612-821-7500 952-844-1511 763-533-9133 651-209-8444 507-424-6026 Bruce McAlpin Jeff Detloff Long H. Doan Maribel Garcia Garth Johnson Craig Murphy Michael Olsen Brian Rossow MinnesotaREO.com provides foreclosure expertise and information to Government Officials, Asset Managers, Homebuyers, Realtors ® and the lending community. The Realtors ® who compose MinnesotaREO.com are seven individual real estate agents with separate brokers jointly marketing their properties and services. MinnesotaREO.com is not a real estate brokerage. Illinois Aaron Mighty Broker/Owner MIGHTY REALTY, INC. reo@mightyrealty.com 312-753-8366 www.MightyRealty.com REOs | REO Rentals | Property Management In October, the number of properties that received a foreclosure filing in Minnesota was 1 in every 2550, according to RealtyTrac. KNOW THIS