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» VISIT US ONLINE @ DSNEWS.COM 85 "e buyer path to choosing a company to work with is much more complex than it used to be. And, millennials have raised the bar in terms of expecting more from brands than ever before," said John Seroka, a Principal and Brand Strategist at Seroka. "Many companies may recognize this, but they are not properly leverag- ing digital and social channels beyond posting content and generating some likes—which does little to drive real brand awareness, interaction and conversions. Seroka Digital has the strategic ability to integrate a robust, next-level digital presence that works alongside all other com- munications activities on and off line." rough Seroka Digital, the company offers: » Social media strategy, daily implementation and content creation » Contests and promotion development, creation and implementation » SEM and paid social media strategy » SEO » Website development » Mobile marketing » Reporting e company has named Dave Perry to lead Seroka digital. Perry has more than 10 years of experience with strategic social media, includ- ing leading digital efforts for CITGO, Dell, Harley Davidson, HP, and Firestone. Addi- tionally, he has built digital divisions for several global advertising agencies. "While we have been offering social media services for several years, we felt it was a natural evolution to develop a division that specifically specializes on the next gen of digital and social media marketing for the mortgage industry," said Amy Hansen, Director of Client Service and PR at Seroka. "We've retained Dave Perry to lead this division. He brings strong creden- tials to provide these services to our clients." Fiserv Aims for Faster Modification Process with CoreLogic Integration Wisconsin-based Fiserv, Inc., a global pro- vider of financial services technology solutions, has announced an agreement with analytics and data-enabled services provider CoreLogic to integrate CoreLogic's IntelliMods loan modification decisioning tool with Fiserv's com- prehensive servicing platform, LoanServ. e integration is expected to reduce default risk and improve the time and cost of servicing loans. "Facing default is a truly distressing situ- ation for a borrower," said Joe Dombrowski, director of product management, Lending Solutions, Fiserv. "e integration of LoanServ from Fiserv with CoreLogic IntelliMods en- ables a servicer to quickly—in real time—and accurately evaluate borrower information and present the appropriate loan modification pack- age, thereby reducing default risk and greatly improving borrower interaction." e integration will mean faster process- ing of information necessary for a rules-based analysis of workout options for distressed borrowers to ensure compliance with all federal regulations, including Fannie Mae and Freddie Mac requirements. IntelliMods can deliver a decision in seconds once the user selects a mod- ification profile that includes term extension, rate, or principal reduction. e integration of IntelliMods into LoanServ will trim days off of the process by allowing Fiserv clients to upload, qualify, process, route to borrowers, and track loan modifications at an accelerated rate. e follow-up of terms can also be automated. Once the terms of the modification are ap- proved, IntelliMods will instantly generate the appropriate modification package. e package can then be sent to the server's production house for printing, assembly, and shipping, or to FedEx for printing and overnight delivery to the borrower. A prepaid return envelope is included with the FedEx option, which allows servicers to track the package process using recordation using outbound and inbound tracking numbers which are incorporated into IntelliMods. "As a result of this integration with Fiserv, the CoreLogic IntelliMods platform enables servicers to take advantage of unique capabili- ties that provide real-time loan decisioning for Fiserv customers," said Sapan Bafna, vice presi- dent, advanced delivery engines, CoreLogic. "IntelliMods helps reduce the workload and risk associated with the evaluation of workout options, and provides further add-on solutions for data append, property ownership reports, title reports, compliant document generation, e-delivery, e-sign and recording services." GET YOUR DAILY DOSE OF DEFAULT SERVICING NEWS Start your day with the most current and critical news on the mortgage default servicing industry from DSNews.com. Sign up for our e-mail newsletter and get the top stories delivered direct to your inbox every day. DAILY DOSE Start your day with a professional pick-me-up. Start your day with the most current and critical news on the mortgage default servicing industry from DSNews.com. Sign up for our e-mail newsletter and get the top stories delivered direct to your inbox every day. Register to receive your Daily Dose at DSNews.com In October, the number of properties that received a foreclosure filing in Wisconsin was 1 in every 1,359, according to RealtyTrac. KNOW THIS