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I N D U S T R Y I N S I G H T / M A R I E L O O K
With the real estate landscape constantly changing,
we spoke with Keith Guenther and the USRES team to
get their playbook of customer service commandments
culled from 25 years in an up-and-down industry
Although the humble Californian would be the last person
to call himself a kingpin, Keith Guenther certainly fits the
description in more ways than one. First, he's the founder,
CEO, and central figure of U.S. Real Estate Services, better
known as USRES, a national real estate service provider offering
REO disposition, valuation services, and technology products. He's also been
a legitimate bowler since he was 10 years old, having at one point in his young
adult life even considered going professional.
But there are still more parallels between
Guenther's participation in sports and his
business success; namely, the ability to balance
individual with team performances, the wisdom
and judgment of a seasoned coach, and the
enjoyment of incredible staying power over the
decades (not unlike bowling itself)—this year
USRES celebrates its 25th anniversary.
REO disposition, valuation services, and
technology products have been around for a
LEADING
THE FIELD
