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34 Industry Updates From mergers and acquisitions to cutting-edge tech tools and solutions, here's the company news the industry is talking about this month. 3D TOURS OF SFR PROPERTIES ON THE RISE PlanOmatic, a provider of photography, floor plans, and 3D tours to the single-family rental (SFR) industry, has announced the results of its 3D Tour study conducted in partnership with ResiHome, a division of RESICAP, and a property management company. e joint study measured the impact of 3D tours, specifically lead generation, for SFR property marketing across ResiHome's Atlanta and Dallas portfolios. e study revealed the following: • Leads per property increased when a 3D tour was used as part of the listing. In Atlanta, leads increased by 48% when a 3D tour was used, and in Dallas, leads were 23% higher when a 3D tour was present. • Days on the market until the first application was submitted were 36% lower in Atlanta for property listings with a Zillow 3D tour. • Atlanta properties with a 3D tour resulted in a slightly higher percentage of applications ver- sus listings with only photos and a floor plan. "Our goal is to make it easy for people to find quality single-family rental homes in great neigh- borhoods, and property listings with 3D Tours help do this by enhancing the search process and providing residents with a virtual walkthrough experience of the home," said Greg Higgins, Di- rector of Marketing at RESICAP. "PlanOmatic's study revealed that property listings featuring a 3D Tour increase both leads and applications and having a 3D Tour as part of our property market- ing efforts are crucial to elevating our residents' home renting experience." For the study, PlanOmatic tracked 161 properties across two markets: Atlanta and Dallas. PlanOmatic created a test group in each market by adding a Zillow 3D tour on the property listings in addition to the existing floor plan and photos and compared that to a control group (the other half ) that featured only the floor plan and photos. "As the SFR market continues to become even more competitive, property owners, investors and management firms are taking advantage of 3D Tours to attract and capture the interest of consumers online, resulting in more leads and faster leasing activity," said Kori Covrigaru, Founder and CEO of PlanOmatic. "e results from our study with ResiHome show firsthand how leveraging 3D tour technology can increase and speed up property leads and applications." PlanOmatic has reported a 260% increase in its 3D tour offerings between January 1-Novem- ber 30, 2021, and January 1-November 30, 2022.