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April 2023 » thefivestar.com 15 April 2023 M O V E R S & S H A K E R S REVERSE MORTGAGE EXPERT GEORGE MORALES JOINS MORTGAGE CADENCE Mortgage Cadence, a subsidiary of Accen- ture, has announced that George Morales has joined the company as its new Reverse Mortgage Product Manager. With 24 years of mortgage and real estate industry experience; 11 of those in the reverse mortgage sector, Morales will use his experience to focus on product strategy and subject matter expertise for the Mortgage Cadence Platform (MCP) as it pertains to Reverse Mortgage loan origination and the Reverse Mortgage market. He will manage reverse mortgage enhancements in MCP and supporting products, provide business case support and rationale for the enhancements, and serve as an in-house reverse mortgage expert for MCP and its clients. "The mortgage industry is poised to look for growth opportunities beyond traditional loan products which is where reverse mort- gages come into play," Morales said. "That's why I'm so enthusiastic about Mortgage Ca- dence; the ability to originate traditional loan products and reverse mortgages in a single system is revolutionary on several fronts!" Prior to joining Mortgage Cadence, Morales served as VP of Reverse Mortgage lending with The Sless Group of Primary Residential Mortgage Inc (PRMI) where he was key in developing strategy, directing branch/loan originator relations, overseeing reverse mortgage products, pricing, compli- ance, and relationships with vendors and other industry partners. He brings years of multichannel experience in sales, market- ing, management, strategic planning, and origination expertise for companies such as American Advisors Group (AAG) and other players in the reverse mortgage sector. "We want to help grow Reverse from being a specialized product to one that is part of a broad suite of products that Lenders can offer to borrowers," said Seth Hooper, EVP of Product Management at Mortgage Cadence. "We are really excited to have George on board, who will be an invaluable asset for us in the Reverse space." RICK SHARGA JOINS THE EXCELERAS ADVISORY BOARD Exceleras, a provider of software solutions, has announced that industry veteran and thought leader Rick Sharga has joined the Advisory Board the "The mortgage industry is poised to look for growth opportunities beyond traditional loan products which is where reverse mortgages come into play." — George Morales, Reverse Mortgage Product Manager, Mortgage Cadence company launched last year. Sharga is the fourth high-level industry advisor to join the board. "As we position Exceleras for profitable growth, regardless of market conditions, we're looking for the best thought leadership we can find to help guide us into the future. Adding someone of Rick's caliber to our already powerful group is a big win for us," said Tom Simon, CEO of Exceleras. "When Rick Sharga speaks, people listen, and we intend to fully leverage Rick's industry experience. He is a rec- ognized thought leader who understands the companies we serve and their most pressing business needs. I am very grateful to have him join our advisory board." Sharga has more than 20 years of experience in the real estate and mortgage industries, including roles as the EVP/ Market Intelligence at ATTOM Data, EVP for Carrington Mortgage Holdings, EVP of Marketing at RealtyTrac, and Chief Market- ing Officer of Ten-X and Auction.com. Sharga is currently the Founder and CEO of CJ Patrick Company, a market intelligence and advisory firm for companies in the real estate and mortgage industries. One of the country's most frequently quoted sources on real estate, mortgage and foreclosure trends, Sharga has appeared on CNBC, CBS News, NBC News, CNN, ABC News, FOX, Bloomberg, and NPR. Sharga is also a founding member of the Five Star National Mortgage Servicing Association, on the Board of Directors of the Asian Real Estate Association of America and the National Association of Default Professionals, and was twice named to the Inman News Inman 100, an annual list of the most influential real estate leaders. "Our advisory board is taking shape, and I'm very pleased at the quality of industry leaders we've been able to attract," said Jonathan Kunkle, a member of the Exceleras Management Board. "Our first 16 years serv- ing this industry were very rewarding. Now, with the help of our new advisors, we'll chart a path into the future. Rick Sharga is going add a great deal to these efforts." Sharga joins Kevin J. Cooke Jr., SVP of Business Development for LoanCare; Courtney Thompson, EVP and Chief Product Officer for Sagent; and Jason Tanaka, EVP of Real Estate Technology Strategy for USAA Federal Savings Bank, on the Exceleras advisory board.