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May 2024 » thefivestar.com 7 May 2024 M T E C H providing the lender with a single plat- form to handle all aspects of their sales and marketing. "We have much better control over our entire revenue generation efforts," Smith said. "We can see a direct impact on the marketing emails we send and how our brokers respond to them. Our account ex- ecutives know who is looking at an email and can reach out to them immediately. OptifiNow allows us to be more targeted and responsive." The OptifiNow TPO Wholesale Lender CRM is built to handle the nuances of wholesale mortgage lending with a comprehensive suite of features that are powerful and efficient. Built-in email and SMS marketing is combined with an account based B2B CRM that enables efficient management of broker compa- nies. All types of marketing campaigns, including rate sheet emails, loan product marketing, and event promotion—are easily conducted by marketing managers or account executives themselves. One of the most important benefits of OptifiNow is the tight integration with AHL's mortgage loan origination system (LOS). The integration synchronizes broker account, loan officer, and loan submission data that is stored in the LOS, giving their account executives and sales managers improved visibility on sales performance. "Our account executives have access to much better information and that en- hances their broker relationships," Smith said. "They go into a conversation much better prepared because they know exactly when a broker last submitted a loan, the outcome of that loan, the last marketing email they opened, and the last time they actually had a conversation with them." David Orloff, CEO of AHL, added, "OptifiNow has transformed our whole- sale operations, empowering our team with the tools and insights needed to drive growth and deliver exceptional service. … We are confident that this strategic part- nership will further solidify AHL's position as a premier non-QM lender nationwide." TRUV INTEGRATES WITH BESMARTEE T ruv, a GSE-approved direct-to- source income, employment, and asset verification provider has an- nounced its partnership with BeSmartee, provider of a Point-of-Sale (POS) platform for mortgage lenders. Truv has integrated with BeSmartee's mortgage POS platform, Bright POS, to automate manual verification processes and transform the mortgage experience for lenders and borrowers with easier mortgage approvals, heightened data transparency, and faster closings. "Our partnership with Truv elevates BeSmartee's mission of transforming borrowers into data verifiers vs. data pro- viders," BeSmartee Co-Founder and CEO Tim Nyguen. said "Truv and Bright POS also put the power in originators' hands." He added, "Loan officers can capture a borrower in seconds, verify income and employment in seconds, and zoom to the closing table with more confidence and less legwork for all players in the process." "Truv's integration with Bright POS is paving the way for mortgage lenders to tap into unparalleled cost savings and enhanced profitability," said Kirill Klokov, Co-Founder and CEO of Truv. "By merging Truv's market-leading data with the easy-to-use platform, lenders have the opportunity to leverage decreased friction in the mortgage process, significantly in- crease conversion and drive loan volume." FIRST COMMUNITY MORTGAGE ADOPTS BLUE SAGE DIGITAL LENDING PLATFORM F irst Community Mortgage (FCM) marked a significant milestone by fully implementing the Blue Sage Digital Lending Platform and LION Consumer POS. With this strategic move, the Murfreesboro-based national lender has modernized its mortgage operational processes, boosted productivity, and is de- livering an enhanced borrower experience for its customers. FCM originated $2 billion in home loans last year through its wholesale and retail divisions. While experiencing record growth, including a 250% increase in its sales staff over the past two years, FCM recognized the imperative for innovative modern technology that could sustain its momentum and deliver an efficient, scalable, and streamlined experience for both borrowers and sales teams. "Our collaboration with Blue Sage has been exemplary from the start," said Andrew Badstubner, CIO at FCM. "Blue Sage's leadership has been incredibly supportive of our 'run fast' strategy and far exceeded our expectations. The platform truly is as fast and intuitive as we were told, and its user authentication and access controls were incredibly easy for our staff