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MortgagePoint » Your Trusted Source for Mortgage Banking and Servicing News 26 January 2024 J O U R N A L INCENTER MARKETING LAUNCHES NEW SALES ENGAGEMENT PRACTICE I ncenter Marketing announced the launch of its new Sales Engagement practice in response to a critical need in the industry to help sales teams transition from older, more tradition- al techniques into more modern-day technological solutions for driving better engagement. The new practice will help bridge the gap between marketing and sales, making sales more effective, whether through an event or one-on-one digital interactions. "Email blasts and social earned and paid postings have become de rigueur in today's marketing plans. But they lack the human touch of a true client-to-cus- tomer experience," said Vashti Brother- hood, President of Incenter Marketing. "The new Sales Engagement practice uses today's digital tools to restore that "me and you" level of personal relation- ship building in a way that doesn't take up the salesperson's whole day and is easily scalable. Whether they're at their desk, at an event, or on the road, Katrina can help them drive more responsive and meaningful dialogues with every cus- tomer. Fully versed in all the digital video and communications platforms and full of creative ideas and approaches, she is absolutely the perfect person to lead this initiative for us." Katrina Orlando, VP of Sales En- gagement at Incenter Marketing, has been appointed to oversee the practice due to her extensive experience in event management, digital communications, and building human connections. "I am very excited about this new practice because I want sales teams to know that going digital doesn't have to be difficult," Orlando said. "We offer a very hands-on, user-friendly approach so they can easily uplevel their skills to reach more customers in the interactive world where we all now live. By leveraging the latest advancements in selling, sales teams can have the ability to launch into uncharted territories of new customer bases that they've never engaged before." Some of the sales engagement ser- vices that companies can take advantage of are: » Social media presence building and training » Driving engagement using video and other digital tools on Instagram, Face- book, LinkedIn, and Google Business » Digital engagement services Industry Update » Video messaging » AI in communications » Digital event solutions » Sales training and rallies » Managing incentive trips, team meet- ings, and kick-off events » Providing interactive technologies that drive engagement » Event planning services » End-to-end planning of event logistics » How to register videos for participants » Video tutorials providing details about speakers, workshops, and network- ing activities to ensure a seamless experience » Event In-A-Box tool kit solutions » Marketing Material Strategies "I am very excited about this new practice because I want sales teams to know that going digital doesn't have to be difficult," Brotherhood said. "We offer a very hands-on, user-friendly approach so they can easily uplevel their skills to reach more customers in the interactive world where we all now live. By leverag- ing the latest advancements in selling, sales teams can have the ability to launch into uncharted territories of new cus- tomer bases that they've never engaged before." ENACT MORTGAGE INSURANCE ENTERS INTO QUOTA SHARE REINSURANCE AGREEMENT E nact Holdings, Inc., a provider of private mortgage insurance through its insurance subsidiar- ies, has announced that its flagship legal entity, Enact Mortgage Insurance Cor- poration, has entered into a quota share reinsurance agreement with a broad panel of highly rated reinsurers. Under the agreement, and subject to certain conditions, Enact will cede ap- proximately 21% of a portion of expected new insurance written for the period from January 1, 2024, through December 31, 2024. "We are pleased to have entered into our new quota share agreement, which